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May 17, 2023

APR Creative Production Trends Round-Up

The creative production industry has witnessed a remarkable transformation in recent years, driven by technological advancements, shifts in consumer behaviour, and the impact of the COVID-19 pandemic.  As marketers navigate…
Saskia Johnson
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May 10, 2023

2023 Trends and Data Insights for Offshore Creative Production

Creative production is a critical part of the marketing ecosystem. With the vast expansion of digital platforms and technology in recent years, that system needs to be able to keep…
Saskia Johnson
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Young blonde women looking very bored sitting at a table with a laptop and cup in front of herContent at scaleCreative Operationscreative productionDigital ProductionHome pageMarketingOffshoringSmartshoring
April 12, 2023

Losing staff due to dull, repetitive work? You are not alone.

If you think boredom among your team might have an effect on productivity but isn’t really a significant problem, think again. According to Forbes, Gallup estimates that the issue costs…
Saskia Johnson
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April 3, 2023

How do I successfully offshore healthcare marketing production?

As an in-house agency, you have a number of key challenges to overcome, particularly in the current climate. The pressure is on to react immediately as work comes in, hit…
Saskia Johnson
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March 23, 2023

Are you paying a premium for your content production?

In the current time of economic volatility and uncertainty, it’s no surprise that financial considerations remain a critical measure of success for most content producers. Right now, it’s more important…
Saskia Johnson
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March 20, 2023

Employees with Enerji: Elishia Sosa

A positive internal culture is important to We Are Amnet. Our Head of Human Relationships (The Americas), Elishia Sosa, understands that better than most. In addition to welcoming and onboarding…
Kelsey Barcomb
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March 6, 2023

Top 5 Pharma Marketing Trends 2023

With revenue in the global pharmaceutical market expected to hit $1,163 billion in 2023, the sector may appear to be in an excellent financial state. But the reality facing pharma…
Saskia Johnson
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February 28, 2023

The Best-Kept Secret of Digital Marketing Agencies

People consume content online 24/7, so the digital marketing world has to maintain a pretty fast pace. The best digital agencies are always looking for new ways to expand their…
Kelsey Barcomb
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CultureGeneralHome pageMarketing
February 22, 2023

Employees with Enerji: Rachel Mortimer

Account Managers are an integral part of We Are Amnet, because they foster and nurture relationships with our clients by providing updates on the studio's progress. They also ensure that…
Kelsey Barcomb
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AdvertisingCampaigncontentContent at scaleCreative Operationscreative productiondigital advertisingdigital assetsDigital ProductionDigital StrategyMarketingMarketing Data ServicesOffshoring
February 21, 2023

Scale Your Content Smarter with Smartshoring®

“In-house agencies should always have an offshore partner to take on the work that they can't take on. My offshore partner stepped up and delivered by getting 600 assets out…
Kelsey Barcomb
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AdvertisingCampaigncontentContent at scaleCreative Operationscreative productiondigital advertisingdigital assetsDigital ProductionDigital StrategyMarketingMarketing Data ServicesOffshoring
February 8, 2023

The Top Four Ways Outsourcing Benefits Marketing Agencies

Marketing is an industry based on competition - competition for quality talent, creative campaigns, and client satisfaction, among other things. It’s also a multi-faceted industry - the kind where you’ve…
Kelsey Barcomb
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February 7, 2023

2023 Benchmark Report for Offshore Creative Production: Shining a Light on the Current Challenges

Ongoing economic uncertainty, with rising prices, reduced consumer spending, greater volatility and inflation figures not seen for decades, has had a profound effect on the content marketing landscape. Brands and…
Saskia Johnson
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February 3, 2023

Keeping Up with the Demand for Content and Changing Production Models

According to Forbes, with the economy in general under intense pressure, marketers can expect a familiar litany of constraints this year; tighter budgets, more urgency, greater demand for measurability and…
Saskia Johnson
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CultureGeneralHome pageMarketing
January 12, 2023

Employees with Enerji: Irina Constandoglo

Have you ever wondered what a Sr. Account Manager does? This month's Employee with Enerji is Irina Constandoglo, who is the Sr. Account Manager for We Are Amnet, The Americas.…
Kelsey Barcomb
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January 6, 2023

Kelsey Barcomb joins We Are Amnet as Marketing Manager, The Americas

We Are Amnet has appointed Kelsey Barcomb as Marketing Manager, The Americas. She will be responsible for all marketing activities in the U.S. and will help support marketing efforts for…
Saskia Johnson
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January 3, 2023

A New Year of Possibilities

There’s something so magical about the potential and promise of a New Year. 38.5% of American adults seem to agree, as they set New Year’s resolutions every year. Some people…
Kelsey Barcomb
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December 27, 2022

The Best Creative Production Services for Healthcare Marketing

Behind every successful healthcare marketing campaign is a successful strategy. And behind that? An impressive set of creative production services to generate reliable, quality assets.  Here at We Are Amnet,…
Kelsey Barcomb
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December 21, 2022

2023 Digital Marketing Trends

Content remains king in digital marketing. Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant…
Saskia Johnson
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December 19, 2022

How to Measure Digital Marketing Success

What does a successful digital marketing campaign look like? Plenty of leads? More sales? A strong conversion rate? Or, simply, a high-quality set of assets? What if we measured the…
Saskia Johnson
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December 15, 2022

What Makes Healthcare Marketing Unique: Challenges & Tech

Healthcare is one of the largest and quickest-growing industries in the world, with global healthcare spending expected to reach over $10 trillion by 2023 alone. As an industry, healthcare is…
Saskia Johnson
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December 5, 2022

Outperform Your Competition With Content at Scale Event: Key Takeaways

In a challenging ecosystem for content creators, We Are Amnet brought together some leading sector players from a range of industries in an online event and asked them how they…
Saskia Johnson
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November 28, 2022

What It Means to Be “Uncensored”

Earlier this month, some of We Are Amnet's team from The Americas attended the In-House Agency Forum's 2022 Conference & Awards conference in Boston. This event provides IHAF members and…
Kelsey Barcomb
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November 11, 2022

What Are the Benefits of Healthcare Marketing?

When it comes to marketing, the healthcare sector has its own unique set of challenges to overcome. From bridging the trust gap between companies and patients to counterbalancing digital underinvestment,…
Saskia Johnson
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November 1, 2022

We Would Like Your Input for Our Benchmark Report

Our 2022 Benchmark Report for Offshore Creative Production shed some intriguing light on the state of our industry. The only report of its kind in the creative production sector, it…
Saskia Johnson
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October 26, 2022

B Corp status; where would you stand?

In an age where greenwashing can often take the place of genuine environmental and social credentials – to the considerable detriment of your business if customers are wise to it –…
Saskia Johnson
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October 21, 2022

Outperform Your Competition With Content at Scale

We all know that the era of the hard sell is behind us and it’s content marketing that now dominates. Nowadays, says Forbes, you have to demonstrate how your company,…
Saskia Johnson
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October 4, 2022

5 Corporate Communications Services Most Suited for Offshoring

In today’s competitive global market, there is an ever-prominent need for businesses to show their stability, growth, sustainability, and accessibility. Transparency at all levels is essential for brand success, giving…
Saskia Johnson
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creative productionDigital ProductionHome pageMarketingOffshoringSmartshoringUncategorized
September 26, 2022

The 4 Principles of Effective Packaging Design

If you’re reading this, chances are you’ll understand as well as us that packaging design is an essential ingredient in any customer-brand relationship. Core criteria such as consistency, customer experience,…
Saskia Johnson
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September 14, 2022

What to Look for in a Mobile App Development Agency

Your brand is looking to develop an app for one of its campaigns or services.  How do you go about choosing the best mobile app development agency to do this?…
Saskia Johnson
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September 1, 2022

Five Healthcare Marketing Strategies

Healthcare marketing is a unique sector, and one which presents marketers with some particular challenges that Forbes describe as “unlike any other industry”. Industry-specific knowledge is perhaps more important in…
Saskia Johnson
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August 26, 2022

How to Optimise Display Advertising For a Global Campaign

Do you want to utilise your display ads more effectively? Have you ever considered optimising your digital display campaigns for global audiences? If not, this is the blog for you. …
Saskia Johnson
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August 24, 2022

Pharma PR and Communications Summit 2022 Round-up

Set in the beautiful Liberty State Park with the Statue of Liberty and Manhattan skyline as a backdrop, the Pharma PR and Communications Summit 2022 took place in July and…
Saskia Johnson
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August 15, 2022

How Can Virtual Reality be Used to Market Your Company?

If we turn the clock back ten years, ‘virtual reality’ seemed like an abstract impossibility, as far removed from the world of marketing as it gets. Today, however, technologies such…
Saskia Johnson
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August 12, 2022

ANA Digital and Social Media Conference 2022 Overview

The Digital and Social Media Conference was held in Carlsbad, California from July 18-20, 2022 with both a physical and virtual events space. Addie, our Business Development Manager attended. The…
Saskia Johnson
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July 26, 2022

We Are Amnet Has Been Certified as a Great Place to Work for the Second Year Running

We are pleased to announce that our Indian office has been selected and certified as a Great Place to Work for the second year running. The Great Place to Work® Institute…
Saskia Johnson
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July 19, 2022

How to Measure Your Marketing Value in a Cookieless World

With Google, Apple, and other tech giants phasing out third-party cookies, the process promises to be one of the biggest shake-ups in tech and digital advertising history. But though its…
Shelley Harrison
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July 15, 2022

How To Get The Most From Your Offshore Creative Production Team

For Forbes it was a ‘fundamental shift in workforce mentality’. For others it’s the Great Resignation. Whatever you want to call it, the changes in our industry brought about by…
Saskia Johnson
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July 1, 2022

LUXE PACK New York 2022

LUXE PACK New York is the premier trade show for creative packaging for the largest US luxury brands. Featuring cosmetics, skincare, fragrance, wine & spirits, fashion and food brands, the…
Saskia Johnson
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June 27, 2022

Digital Advertising and its Redesign For A World Without Third-Party Cookies

Third-party cookies have been at the heart of digital advertising for years. But their days of tracking online customer behaviour for retargeting and personalised user experiences are numbered. Declaring the…
Shelley Harrison
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June 21, 2022

How Do I Successfully Offshore Marketing Services?

Is this a familiar story at your agency? Things are ticking along nicely, you’ve built a good team who buy into your corporate culture, produce good work and keep a…
Saskia Johnson
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June 16, 2022

We Are Amnet appoints Pierre Boyre as Sales Director for EMEA

We Are Amnet appoints Pierre Boyre as Sales Director for EMEA.  Pierre will be responsible for developing the commercial strategy and acquiring new business. With a career spanning 20 years…
Saskia Johnson
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June 7, 2022

Addie Manzano joins We Are Amnet as Business Development Manager

Addie has joined We Are Amnet’s growing US team as Business Development Manager, The Americas.    She previously worked in direct sales and operations roles in the media and retail…
Saskia Johnson
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May 31, 2022

Taking Data Security Seriously in Healthcare Marketing

The Health Insurance Portability and Accountability Act (HIPAA) was passed by Congress and signed into law by the Clinton administration in 1996. It requires that any company dealing with sensitive…
Saskia Johnson
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May 24, 2022

48% of Companies Have Been Offshoring Creative Production for Five Years or More

A 2022 Benchmark Report for Offshore Creative Production, sponsored by We Are Amnet and produced in conjunction with TKM, shows the growing maturity of the offshoring model and points to…
Saskia Johnson
Love1
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May 13, 2022

Irina Constandoglo Joins We Are Amnet as Senior Account Manager, The Americas

Irina brings with her 10 years of experience in solution-oriented roles across design, out-of-home, and digital signage industries. Most recently, Irina led client delivery efforts at Gable, a technology integration…
Saskia Johnson
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May 11, 2022

How Brands Can Leverage The Metaverse For Success

As the Metaverse continues to evolve and take shape, retail brands and their creative leads, directors, and managers should be embracing early adoption to grab the opportunities this next-level, web3…
Shelley Harrison
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May 5, 2022

How to Prevent Employee Burnout at Your Agency

Burnout is not exactly a new phenomenon in our sector – it’s been a characteristic of advertising in particular, but the industry as a whole, for decades. As far back…
Saskia Johnson
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April 27, 2022

Rachel Mortimer Joins the We Are Amnet EMEA Team as Account Manager

She comes to the role with almost four years of account management experience at Hogarth, and a background in marketing. Rachel comments: “During my time at Hogarth I worked both…
Saskia Johnson
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April 19, 2022

2022 In-House Agency Trends

As an in-house marketing agency, there is a constant need to accelerate, mature and further adapt to the needs of the brands you work with. Staying relevant to your audience…
Saskia Johnson
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March 23, 2022

Relevancy in Content at Creative Operations London 2022

This year’s Creative Operations London event, sponsored by We Are Amnet, saw Martin McCully from our partner organisation Starling Murmur address a pressing issue in content creation. With so many…
Shelley Harrison
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