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December 5, 2022

Outperform Your Competition With Content at Scale Event: Key Takeaways

In a challenging ecosystem for content creators, We Are Amnet brought together some leading sector players from a range of industries in an online event and asked them how they…
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November 28, 2022

What It Means to Be “Uncensored”

Earlier this month, some of We Are Amnet's team from The Americas attended the In-House Agency Forum's 2022 Conference & Awards conference in Boston. This event provides IHAF members and…
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November 11, 2022

What Are the Benefits of Healthcare Marketing?

When it comes to marketing, the healthcare sector has its own unique set of challenges to overcome. From bridging the trust gap between companies and patients to counterbalancing digital underinvestment,…
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November 1, 2022

We Would Like Your Input for Our Benchmark Report

Our 2022 Benchmark Report for Offshore Creative Production shed some intriguing light on the state of our industry. The only report of its kind in the creative production sector, it…
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October 26, 2022

B Corp status; where would you stand?

In an age where greenwashing can often take the place of genuine environmental and social credentials – to the considerable detriment of your business if customers are wise to it –…
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October 21, 2022

Outperform Your Competition With Content at Scale

We all know that the era of the hard sell is behind us and it’s content marketing that now dominates. Nowadays, says Forbes, you have to demonstrate how your company,…
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October 4, 2022

5 Corporate Communications Services Most Suited for Offshoring

In today’s competitive global market, there is an ever-prominent need for businesses to show their stability, growth, sustainability, and accessibility. Transparency at all levels is essential for brand success, giving…
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September 26, 2022

The 4 Principles of Effective Packaging Design

If you’re reading this, chances are you’ll understand as well as us that packaging design is an essential ingredient in any customer-brand relationship. Core criteria such as consistency, customer experience,…
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September 14, 2022

What to Look for in a Mobile App Development Agency

Your brand is looking to develop an app for one of its campaigns or services.  How do you go about choosing the best mobile app development agency to do this?…
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September 1, 2022

Five Healthcare Marketing Strategies

Healthcare marketing is a unique sector, and one which presents marketers with some particular challenges that Forbes describe as “unlike any other industry”. Industry-specific knowledge is perhaps more important in…
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August 26, 2022

How to Optimise Display Advertising For a Global Campaign

Do you want to utilise your display ads more effectively? Have you ever considered optimising your digital display campaigns for global audiences? If not, this is the blog for you. …
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August 24, 2022

Pharma PR and Communications Summit 2022 Round-up

Set in the beautiful Liberty State Park with the Statue of Liberty and Manhattan skyline as a backdrop, the Pharma PR and Communications Summit 2022 took place in July and…
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August 15, 2022

How Can Virtual Reality be Used to Market Your Company?

If we turn the clock back ten years, ‘virtual reality’ seemed like an abstract impossibility, as far removed from the world of marketing as it gets. Today, however, technologies such…
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August 12, 2022

ANA Digital and Social Media Conference 2022 Overview

The Digital and Social Media Conference was held in Carlsbad, California from July 18-20, 2022 with both a physical and virtual events space. Addie, our Business Development Manager attended. The…
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July 26, 2022

We Are Amnet Has Been Certified as a Great Place to Work for the Second Year Running

We are pleased to announce that our Indian office has been selected and certified as a Great Place to Work for the second year running. The Great Place to Work® Institute…
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July 19, 2022

How to Measure Your Marketing Value in a Cookieless World

With Google, Apple, and other tech giants phasing out third-party cookies, the process promises to be one of the biggest shake-ups in tech and digital advertising history. But though its…
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July 15, 2022

How To Get The Most From Your Offshore Creative Production Team

For Forbes it was a ‘fundamental shift in workforce mentality’. For others it’s the Great Resignation. Whatever you want to call it, the changes in our industry brought about by…
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July 1, 2022

LUXE PACK New York 2022

LUXE PACK New York is the premier trade show for creative packaging for the largest US luxury brands. Featuring cosmetics, skincare, fragrance, wine & spirits, fashion and food brands, the…
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June 27, 2022

Digital Advertising and its Redesign For A World Without Third-Party Cookies

Third-party cookies have been at the heart of digital advertising for years. But their days of tracking online customer behaviour for retargeting and personalised user experiences are numbered. Declaring the…
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June 21, 2022

How Do I Successfully Offshore Marketing Services?

Is this a familiar story at your agency? Things are ticking along nicely, you’ve built a good team who buy into your corporate culture, produce good work and keep a…
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June 16, 2022

We Are Amnet appoints Pierre Boyre as Sales Director for EMEA

We Are Amnet appoints Pierre Boyre as Sales Director for EMEA.  Pierre will be responsible for developing the commercial strategy and acquiring new business. With a career spanning 20 years…
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June 7, 2022

Addie Manzano joins We Are Amnet as Business Development Manager

Addie has joined We Are Amnet’s growing US team as Business Development Manager, The Americas.    She previously worked in direct sales and operations roles in the media and retail…
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May 31, 2022

Taking Data Security Seriously in Healthcare Marketing

The Health Insurance Portability and Accountability Act (HIPAA) was passed by Congress and signed into law by the Clinton administration in 1996. It requires that any company dealing with sensitive…
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May 24, 2022

48% of Companies Have Been Offshoring Creative Production for Five Years or More

A 2022 Benchmark Report for Offshore Creative Production, sponsored by We Are Amnet and produced in conjunction with TKM, shows the growing maturity of the offshoring model and points to…
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May 13, 2022

Irina Constandoglo Joins We Are Amnet as Senior Account Manager, The Americas

Irina brings with her 10 years of experience in solution-oriented roles across design, out-of-home, and digital signage industries. Most recently, Irina led client delivery efforts at Gable, a technology integration…
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May 11, 2022

How Brands Can Leverage The Metaverse For Success

As the Metaverse continues to evolve and take shape, retail brands and their creative leads, directors, and managers should be embracing early adoption to grab the opportunities this next-level, web3…
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May 5, 2022

How to Prevent Employee Burnout at Your Agency

Burnout is not exactly a new phenomenon in our sector – it’s been a characteristic of advertising in particular, but the industry as a whole, for decades. As far back…
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April 27, 2022

Rachel Mortimer Joins the We Are Amnet EMEA Team as Account Manager

She comes to the role with almost four years of account management experience at Hogarth, and a background in marketing. Rachel comments: “During my time at Hogarth I worked both…
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April 19, 2022

2022 In-House Agency Trends

As an in-house marketing agency, there is a constant need to accelerate, mature and further adapt to the needs of the brands you work with. Staying relevant to your audience…
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March 23, 2022

Relevancy in Content at Creative Operations London 2022

This year’s Creative Operations London event, sponsored by We Are Amnet, saw Martin McCully from our partner organisation Starling Murmur address a pressing issue in content creation. With so many…
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March 15, 2022

Keeping Your Top Marketing Talent in a Changed Industry

The so-called Great Resignation is real. According to the US Bureau of Labor Statistics, the wave of people quitting their jobs peaked in September 2021, with an incredible 4.5 million…
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March 8, 2022

Content Marketing in 2022 and Beyond: Habits Have Changed, But Content’s Importance Hasn’t

If 2021 taught content marketers anything, it’s that the pandemic had changed consumer habits and made content even more critical in marketers’ strategies. With the rise in content marketing spend…
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March 4, 2022

Why is Employee Engagement so Important?

The importance of employee engagement may seem self-evident. But just how critical it is that your people are fully engaged only really becomes clear when you look at some of…
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March 2, 2022

We Are Amnet appoints Jeff Lowther as Business Development Director, The Americas

We Are Amnet has appointed Jeff Lowther as Business Development Director, The Americas. In this newly created position, Jeff will be responsible for leading the New Business team to drive…
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February 17, 2022

Top Five Tips for Creating Digital Display Advertising at Scale

To gain a clear idea of just how large the market is for digital display advertising now, one number paints an illuminating picture. In 2022, global advertising spend in the…
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February 1, 2022

Marketing Industry Macro Trends For 2022 and Beyond

A new report by We Are Amnet examines the state of the advertising and marketing industry after what has been a period of rapid and often enforced change. It looks…
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January 27, 2022

How to Embed Speed and Agility into Your Agency

The world is now digital. There are more people connected to the digital domain than ever before, and the number is rising ever faster. And recent worldwide events have meant…
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December 20, 2021

How to Write Effective Corporate Communications

What makes for good written communication? For starters, knowing your audience is key. Understanding what your readers need or want to know is foundational in crafting your messaging. When communicating…
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December 8, 2021

Meet Saskia Johnson our Marketing Manager

We talk to Saskia to find out more about her life outside work and her goals and challenges. What is your job role at We Are Amnet? My role is…
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December 6, 2021

Weighing The ‘Cost’ of Fundraising

“You must spend money to make money” A popular idea for sure, but what happens when that money is not yours, a loan from Great Uncle Henry or a bank…
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December 2, 2021

Why Diversity Matters for Your Agency

As long ago as 2016, a New York Times article reported that brands were telling their creative agencies, in no uncertain terms, to diversify if they wanted to continue working…
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November 30, 2021

Don’t Lose Focus on Key Marketing Principles When Bringing Talent In-House

So you’ve considered the arguments for in-housing, outsourcing and offshoring, and decided that the in-house model is right for your company. But even if the process of finding, hiring and…
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November 8, 2021

Meet Umesh Bhudia our Senior Account Manager

We talk to Umesh to find out more about his role, what his aspirations are and a bit more about his life outside of work. What is your job role…
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October 27, 2021

Digital Marketing Trends for 2022

While it could be argued that there is still time for surprises, 2021 has at least been more stable and less unpredictable than 2020. But a consumer base saturated with…
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October 15, 2021

We Are Amnet Welcomes Justin Battle as the New Business Development Manager – EMEA

Justin comes to We Are Amnet with over 25 years of experience in sales and business development and will work alongside the EMEA team in his newly created role to…
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October 4, 2021

We Are Amnet appoints Stef Sokolowski as Managing Director, The Americas

We Are Amnet announced today that Stef Sokolowski, formerly of Craft Worldwide, has been appointed as Managing Director, The Americas. This new position has been created to lead and grow…
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September 30, 2021

Why Your Brand Needs Personalised Content and How to Create Content at Scale

With content now available from so many channels it’s impossible to count them, and messages inundating consumers’ every waking moment, it’s easier than ever for your brand’s message to get…
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September 22, 2021

How to Maintain Your Company’s Culture During Rapid Scale-up

It’s an unfortunate paradox in modern business that rapid growth brought about by success goes hand-in-hand with new challenges and different issues to overcome. Having to scale up quickly of…
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September 15, 2021

We Are Amnet to Launch Corporate Communication Services with New Executive Lead

Ellen Weinstein has joined We Are Amnet as Director of Business Development to build the Corporate Communications division. Ellen comes to We Are Amnet with extensive business development experience in…
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September 8, 2021

We Are Amnet promotes David Pritchard to Managing Director for EMEA

We Are Amnet today announced that David Pritchard, formerly Global Commercial Director has been promoted to Managing Director for Creative Production Services (CPS) in EMEA. David has been in the…