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Creative production best practices for insurance marketing creative productionInsurance
January 8, 2025

Creative Production Best Practices for the Insurance Industry

Managing creative production in the insurance industry comes with its own set of challenges. Whether it’s navigating strict regulatory requirements, producing high-quality content at scale, or meeting tight deadlines, there’s…
Vikas Bharti
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Digital Marketing Trends to watch in 2025 Marketing
December 13, 2024

Digital Marketing Trends to Watch in 2025

Introduction The digital marketing landscape is evolving at a rapid pace. For marketing professionals, staying competitive requires not only awareness of emerging trends but also a clear strategy to adapt…
Vikas Bharti
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Insurance
November 22, 2024

How Creative Infographics Simplify Insurance Concepts

The Complexity of Insurance Concepts and the Power of Infographics Insurance often appears daunting to consumers, weighed down by technical jargon and detailed documentation. Yet, in today’s fast-paced world, consumers…
Vikas Bharti
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How to Leverage AI in Content Production for Faster and Smarter Results Thought Leadership Blog
November 12, 2024

How to Leverage AI in Content Production for Faster and Smarter Results

Let’s start by acknowledging that Artificial Intelligence in content production, much like creative automation, is not coming… it’s here. The rise of AI has reshaped various industries, and content production…
Gareth Chilton
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Explore game-changing insurance marketing trends for 2025, from AI-driven automation to data personalization, reshaping customer engagement. Insurance
October 30, 2024

Top Insurance Marketing Trends to Watch in 2025

Introduction As we look ahead to 2025, the insurance industry is facing a wave of transformations driven by technology, data, and changing consumer expectations. What’s exciting is how these changes…
Vikas Bharti
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Insurance
October 29, 2024

Overcoming The Top Challenges in Insurance Marketing

Key Takeaways: Rising Competition: The insurance industry is facing increasing competition from tech-driven startups and other industries, forcing traditional insurers to innovate and adopt new technologies to stay relevant. Customer-Centric…
Vikas Bharti
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5 Strategies to scale In House Content Production quickly Content at scaleIn-house agency
October 16, 2024

5 Strategies to Scale Your In-House Content Production Quickly

Introduction Scaling content production is crucial for in-house agencies trying to keep up with today’s fast-paced digital demands. But it’s not always easy—finding ways to ramp up output while maintaining…
Vikas Bharti
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Explore the evolution from traditional offshoring to Smartshoring. Discover key differences, benefits, and why Smartshoring is the future of outsourcing. Smartshoring
October 2, 2024

The Evolution of Offshoring: Introducing Smartshoring®

Introduction In today's fast-paced global business environment, offshoring has been a popular strategy for companies aiming to cut costs and access specialized skills. However, with the rapid advancement of technology…
Vikas Bharti
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Digital Transformation and Its Revolutionary Impact on Pharma Marketing & HCP Engagement MarketingPharma
September 30, 2024

Digital Transformation and Its Revolutionary Impact on Pharma Marketing & HCP Engagement

Introduction In today’s rapidly evolving world, digital transformation has become a cornerstone for every industry, and the pharmaceutical sector is no exception. This sweeping change touches every facet of the…
Vikas Bharti
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Social media strategy for Retail Digital StrategyRetail
September 26, 2024

Social Media Strategies for Retail: Building Brand Awareness and Driving Sales

Introduction n today’s retail landscape, social media is more than just a platform for engagement—it’s a critical tool for building brand awareness and driving sales. With billions of active users…
Vikas Bharti
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Learn how The Enerji Projekt, part of the Enerji group and We Are Amnet, empowers underprivileged children through education, sports, and community initiatives. Energy Group
September 17, 2024

Empowering Young Minds: The Enerji Projekt’s Impactful Journey

Introduction At We Are Amnet, we believe that true success is measured not only by business achievements but also by the positive impact we make on society. As part of…
Vikas Bharti
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Explore how smartshoring vs. outsourcing can impact your business, offering sustainable cost savings, better quality, and more flexibility. SmartshoringUncategorized
September 4, 2024

Smartshoring® vs. Outsourcing: Which is Right for Your Business?

In today's globalized economy, businesses are continuously seeking ways to optimize operations, reduce costs, and stay competitive. Two popular strategies that companies consider are outsourcing and Smartshoring. While both approaches…
Vikas Bharti
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Marketing
August 26, 2024

Using Global Collaboration to Build a Powerful In-house Marketing Team

Today's digital marketing world is constantly evolving, and you need a strong marketing team that can keep up. We’re going to show you how global collaboration can help you build…
Saskia Johnson
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How To Build Effective Marketing Strategies For Small Budgets Marketing
August 21, 2024

How To Build Effective Marketing Strategies for Small Budgets

Marketing on a small budget requires creativity, resourcefulness, and strategic planning. Finding cost-effective methods to deliver high-quality content is essential.  Below are several tips that can help you maximize your…
Saskia Johnson
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Explore top challenges in marketing production and discover practical solutions to keep your in-house team agile, creative, and trend-ready. Thought Leadership Blog
August 19, 2024

Emerging Challenges for In-House Marketing Production Teams and How to Overcome Them

In the fast-paced world of Marketing Production, staying ahead means tackling new challenges head-on. From responding to industry trends at lightning speed to managing content volume and maintaining creativity, in-house…
Kelly McConville
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9 Future-Proof Strategies For Scaling Creative Production creative production
August 13, 2024

9 Future-Proof Strategies for Scaling Creative Production

If you're looking to scale your creative production, you know it’s a jungle out there. Balancing creativity with efficiency is no small feat, especially when the demand for fresh, innovative…
Saskia Johnson
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6 Innovative Approaches to Talent Scouting For In-House Agencies in FMCG Talent
August 7, 2024

6 Innovative Approaches to Talent Scouting For In-House Agencies in FMCG

FMCG is fast-paced and highly competitive. So, it's no surprise that talent acquisition in this sector is just as competitive. The moment brilliant people start looking for a new position,…
Saskia Johnson
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Talent Scarcity: Navigating the Creative Industry's Talent Crunch Talent
July 30, 2024

Talent Scarcity: Navigating the Creative Industry’s Talent Crunch

In-house creative production agencies often grapple with tight budgets, small teams, and the daunting task of finding skilled professionals locally. Finding skilled workers for your creative team is not easy…
Saskia Johnson
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We Are Amnet: A Certified Great Place to Work for the Fourth Consecutive Year Certifications & Awards
July 25, 2024

We Are Amnet: A Certified Great Place to Work for the Fourth Consecutive Year

We are thrilled to announce that We Are Amnet has once again been recognized as a Great Place to Work in India, marking the fourth consecutive year we have received…
Vikas Bharti
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The Key to Rapid Content Creation Without Losing Creativity Content at scale
July 22, 2024

The Key to Rapid Content Creation Without Losing Creativity

Since the dawn of the internet, the ability to share information at breakneck speed has meant that content creation has had to happen as quickly as possible. The moment a…
Saskia Johnson
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Innovative Ways to Reduce Costs in Marketing Production Advertising Production
July 18, 2024

Innovative Ways to Reduce Costs in Marketing Production

Producing quality marketing materials while sticking to your marketing budget can be a challenge, especially when you’re expected to deliver impactful campaigns that hit your business objectives. You’ll be pleased…
Saskia Johnson
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How To Prioritize Spending In Your Creative Budget creative production
July 10, 2024

How to Prioritize Spending in Your Creative Budget

Whether you want to prioritize essential expenses to achieve financial freedom or simply save money, setting financial goals for your in-house creative team and searching for cost-effective solutions to expenses…
Saskia Johnson
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The Importance of Employee Retention in Creative Teams creative team
July 2, 2024

The Importance of Employee Retention in Creative Teams

Your creative team is arguably one of the most important teams in your organization. Creatives are responsible for your business’ voice and branding, ideas and designs, and establish your overall…
Saskia Johnson
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Leveraging Technology for Faster Creative Production creative production
June 27, 2024

Leveraging Technology for Faster Creative Production

Content creation is king. It builds brand recognition, provides value, increases sales, and builds trust with audiences. However, it can also be a very slow process. So, how can you…
Saskia Johnson
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Why Your Top Talent Leaves And How To Stop Them Talent
June 18, 2024

Why Your Top Talent Leaves and How to Stop Them

If your top talent isn’t happy, this can be a big issue for your company. If they see an amazing opportunity elsewhere they may be very tempted by it. Whether…
Saskia Johnson
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Brands
June 12, 2024

Five Best Practices in Brand Consistency for FMCG Brands

In the fast moving consumer goods industry, you need to establish and maintain trust, loyalty, and recognition among customers. Products will be displayed beside direct competitors, so having a recognisable…
Saskia Johnson
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8 Key Factors For Choosing The Right Creative Production Agency creative production
June 6, 2024

8 Key Factors for Choosing the Right Creative Production Agency

Selecting the right creative production agency is essential for businesses trying to excel in the modern digital landscape. Choosing the wrong partner can negatively impact brand image, market performance, and…
Saskia Johnson
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5 Tips for Reducing Marketing Asset Production Times creative production
June 3, 2024

5 Tips for Reducing Marketing Asset Production Times

Marketing assets are an absolutely vital part of any business. When building a marketing campaign, your assets show your brand identity to your target audience. Marketing assets must always be…
Saskia Johnson
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5 Of The Best Outsourcing Examples Offshoring
May 21, 2024

5 Of The Best Offshoring & Outsourcing Examples

As a business strategy, outsourcing manufacturing, admin, or production has been popular for decades. Sending anything from payroll processing and human resources, customer support or creative post-production, to a foreign…
Saskia Johnson
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Offshoring vs Automation Offshoring
May 16, 2024

Offshoring vs Automation For Content Creation

In an uncertain period for the industry, in which content creators are being asked to do more, in less time, for less money, using the right content production model can…
Saskia Johnson
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How To Build And Manage A Remote Creative Team creative team
May 7, 2024

How To Build And Manage A Remote Creative Team

In recent years, the creative industry has experienced a significant shift towards remote work, spurred by advancements in technology, the COVID-19 pandemic, and changing workplace dynamics. This transition has opened…
Saskia Johnson
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How to Create an Irresistible Work Environment for Creative Talent Creative Operationscreative team
May 1, 2024

How to Create an Irresistible Work Environment for Creative Talent

In today's competitive landscape, attracting and retaining top creative talent can feel harder than ever. However, it’s crucial for business success to have a vibrant and inspiring work environment, not…
Saskia Johnson
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Choosing the Right Tools for Scaling Your Creative Assets Creative Operationscreative production
April 23, 2024

Choosing the Right Tools for Scaling Your Creative Assets

Scaling creative assets within the constraints of time and budget presents a significant challenge if your business is aiming to establish a consistent and impactful brand presence. Without adequate resources…
Saskia Johnson
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How to Balance Rapid Delivery with High-Quality in Creative Production Content at scaleCreative Operationscreative production
April 16, 2024

How to Balance Rapid Delivery with High-Quality in Creative Production

In the world of creative production, striking the balance between rapid delivery and high-quality standards feels like a perpetual challenge. Creative teams, especially in fast-paced industries (such as healthcare or…
Saskia Johnson
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Why Smartshoring is the New Outsourcing for In-House Creative Teams Smartshoring
April 12, 2024

Why Smartshoring is the New Outsourcing for In-House Creative Teams

Traditional outsourcing has often been the go-to solution for managing overflow work or tackling repetitive tasks. However, it often falls short when it comes to meeting the unique needs of…
Saskia Johnson
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The Role Of AI In Optimizing Creative Production creative production
March 19, 2024

The Role of AI in Optimizing Creative Production

The integration of AI into creative production seems to promise unparalleled efficiency and precision. It’s essential that we recognize the significance of AI in reshaping the approach of various industries,…
Saskia Johnson
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Why Inconsistent Branding Costs More Than You Think Creative OperationsDigital Strategy
March 11, 2024

Why Inconsistent Branding Costs You More Than You Think

In the competitive modern landscape, branding is the foundation of a company’s identity and reputation. A strong and consistent brand not only distinguishes a business from its competitors, but cultivates…
Saskia Johnson
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Reports
March 4, 2024

90% of Companies Offshore Creative Production or Post-Production Services

There’s little doubt about the headline figure from the latest Global Benchmark Report on Offshore Creative Production. The 2024 report, published by TKM and sponsored by We Are Amnet, reveals…
Saskia Johnson
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How To Maintain Brand Consistency During Rapid Scaling Content at scale
February 5, 2024

How to Maintain Brand Consistency During Rapid Scaling

As organizations, businesses, and in-house agencies attempt to scale their creative production output as quickly as possible, they often find maintaining a cohesive brand identity becomes more challenging. But ensuring…
Saskia Johnson
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Best Healthcare Marketing Conferences To Visit In 2023 Marketing
January 26, 2024

18 Of The Best Healthcare Marketing Conferences To Visit In 2024

Even in such a digital-focused world, attending an in-person conference is an excellent way of staying on the pulse of information.  Staying up to date with healthcare marketing trends, innovations…
Saskia Johnson
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Best Practices For Offshoring Content Production Content at scalecreative productionOffshoring
January 23, 2024

Best Practices for Offshoring Content Production

The offshoring model for creative production has matured quickly, with the most progressive models such as Smartshoring® in particular delivering demonstrable results when implemented correctly.  It’s critical to make informed…
Saskia Johnson
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Top 5 Challenges in Scaling Creative Output and How to Overcome Them Content at scale
January 15, 2024

Top 5 Challenges in Scaling Creative Output and How to Overcome Them

In the fast-paced sector of retail and FMCG marketing, scaling creative output is not just a strategic imperative but a critical necessity for staying competitive. As these industries experience constant…
Saskia Johnson
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Streamlining Creative Processes for Better Efficiency creative production
January 10, 2024

Streamlining Creative Processes for Better Efficiency

In the bustling landscape of creative production, where demands are dynamic and the pace unrelenting, achieving efficiency without compromising creativity is one of the most important ideas a business can…
Saskia Johnson
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15 Of The Best Retail Marketing Conferences To Visit In 2024 Marketing
January 2, 2024

15 Of The Best Retail Marketing Conferences To Visit In 2024

In the fast-paced world of retail, those who embrace innovation, growth and networking reap the rewards. Conferences are essential forums - they allow us to explore new horizons, discover the…
Saskia Johnson
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10 Exciting Healthcare Marketing Trends To Watch In 2024 Marketing
December 27, 2023

10 Exciting Healthcare Marketing Trends To Watch In 2024

In recent years, healthcare marketing trends have evolved and changed dramatically. This is largely due to COVID-19 forcing healthcare marketers to think outside the box and deliver marketing content in…
Saskia Johnson
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The Future Of Creative Production creative production
December 19, 2023

The Future of Creative Production: Trends to Watch in 2024 and Beyond

In the ever-evolving landscape of creative production staying ahead of the curve is not just a strategic advantage – it's a necessity. As we navigate the digital age, the future…
Saskia Johnson
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Retail Marketing Calendar 2024 Retail
December 14, 2023

Global Retail Marketing Calendar 2024: Key Dates & Holidays That Can Drive Sales

Using a retail marketing calendar is an excellent way to plan out your marketing strategy. Targeting key dates ensures you stay ahead of your competitors and puts your business in…
Saskia Johnson
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How To Develop An Outsourcing Strategy For Your Business Digital StrategyOffshoring
November 27, 2023

How to Develop an Outsourcing Strategy for Your Business

Outsourcing has become a popular strategy for businesses looking to improve efficiency, reduce costs, and access specialized expertise. Whether it’s lead generation, IT services, or creative production, outsourcing can provide…
Saskia Johnson
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What In-House Leaders Need to Know About Content at Scale: Practical Advice and Guidance Webinar contentContent at scale
November 16, 2023

What In-House Leaders Need to Know About Content at Scale: Practical Advice and Guidance Webinar

Get the latest industry insights with this webinar on producing content at scale right now. With industry experts Anil Noorani (TKM Consultants) and Gareth Chilton (ManMachine), Inside Out’s Emma Sexton…
Saskia Johnson
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50 Interesting Outsourcing Statistics [Updated for 2024] Offshoring
November 13, 2023

50 Interesting Outsourcing Statistics [Updated for 2024]

Outsourcing has become a defining feature of the global business landscape, shaping the way companies operate, compete, and grow. In 2024, outsourcing continues to evolve, driven by advancements in technology,…
Saskia Johnson
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