Skip to main content

News

Innovative Ways to Reduce Costs in Marketing ProductionAdvertising Production
July 18, 2024

Innovative Ways to Reduce Costs in Marketing Production

Producing quality marketing materials while sticking to your marketing budget can be a challenge, especially when you’re expected to deliver impactful campaigns that hit your business objectives. You’ll be pleased…
How To Prioritize Spending In Your Creative Budgetcreative production
July 10, 2024

How to Prioritize Spending in Your Creative Budget

Whether you want to prioritize essential expenses to achieve financial freedom or simply save money, setting financial goals for your in-house creative team and searching for cost-effective solutions to expenses…
The Importance of Employee Retention in Creative Teamscreative team
July 2, 2024

The Importance of Employee Retention in Creative Teams

Your creative team is arguably one of the most important teams in your organization. Creatives are responsible for your business’ voice and branding, ideas and designs, and establish your overall…
Leveraging Technology for Faster Creative Productioncreative production
June 27, 2024

Leveraging Technology for Faster Creative Production

Content creation is king. It builds brand recognition, provides value, increases sales, and builds trust with audiences. However, it can also be a very slow process. So, how can you…
Why Your Top Talent Leaves And How To Stop ThemTalent
June 18, 2024

Why Your Top Talent Leaves and How to Stop Them

If your top talent isn’t happy, this can be a big issue for your company. If they see an amazing opportunity elsewhere they may be very tempted by it. Whether…
Brands
June 12, 2024

Five Best Practices in Brand Consistency for FMCG Brands

In the fast moving consumer goods industry, you need to establish and maintain trust, loyalty, and recognition among customers. Products will be displayed beside direct competitors, so having a recognisable…
8 Key Factors For Choosing The Right Creative Production Agencycreative production
June 6, 2024

8 Key Factors for Choosing the Right Creative Production Agency

Selecting the right creative production agency is essential for businesses trying to excel in the modern digital landscape. Choosing the wrong partner can negatively impact brand image, market performance, and…
5 Tips for Reducing Marketing Asset Production Timescreative production
June 3, 2024

5 Tips for Reducing Marketing Asset Production Times

Marketing assets are an absolutely vital part of any business. When building a marketing campaign, your assets show your brand identity to your target audience. Marketing assets must always be…
5 Of The Best Outsourcing ExamplesOffshoring
May 21, 2024

5 Of The Best Offshoring & Outsourcing Examples

As a business strategy, outsourcing manufacturing, admin, or production has been popular for decades. Sending anything from payroll processing and human resources, customer support or creative post-production, to a foreign…
Offshoring vs AutomationOffshoring
May 16, 2024

Offshoring vs Automation For Content Creation

In an uncertain period for the industry, in which content creators are being asked to do more, in less time, for less money, using the right content production model can…
How To Build And Manage A Remote Creative Teamcreative team
May 7, 2024

How To Build And Manage A Remote Creative Team

In recent years, the creative industry has experienced a significant shift towards remote work, spurred by advancements in technology, the COVID-19 pandemic, and changing workplace dynamics. This transition has opened…
How to Create an Irresistible Work Environment for Creative TalentCreative Operationscreative team
May 1, 2024

How to Create an Irresistible Work Environment for Creative Talent

In today's competitive landscape, attracting and retaining top creative talent can feel harder than ever. However, it’s crucial for business success to have a vibrant and inspiring work environment, not…
Choosing the Right Tools for Scaling Your Creative AssetsCreative Operationscreative production
April 23, 2024

Choosing the Right Tools for Scaling Your Creative Assets

Scaling creative assets within the constraints of time and budget presents a significant challenge if your business is aiming to establish a consistent and impactful brand presence. Without adequate resources…
How to Balance Rapid Delivery with High-Quality in Creative ProductionContent at scaleCreative Operationscreative production
April 16, 2024

How to Balance Rapid Delivery with High-Quality in Creative Production

In the world of creative production, striking the balance between rapid delivery and high-quality standards feels like a perpetual challenge. Creative teams, especially in fast-paced industries (such as healthcare or…
Why Smartshoring is the New Outsourcing for In-House Creative TeamsSmartshoring
April 12, 2024

Why Smartshoring is the New Outsourcing for In-House Creative Teams

Traditional outsourcing has often been the go-to solution for managing overflow work or tackling repetitive tasks. However, it often falls short when it comes to meeting the unique needs of…
The Role Of AI In Optimizing Creative Productioncreative production
March 19, 2024

The Role of AI in Optimizing Creative Production

The integration of AI into creative production seems to promise unparalleled efficiency and precision. It’s essential that we recognize the significance of AI in reshaping the approach of various industries,…
Why Inconsistent Branding Costs More Than You ThinkCreative OperationsDigital Strategy
March 11, 2024

Why Inconsistent Branding Costs You More Than You Think

In the competitive modern landscape, branding is the foundation of a company’s identity and reputation. A strong and consistent brand not only distinguishes a business from its competitors, but cultivates…
Reports
March 4, 2024

90% of Companies Offshore Creative Production or Post-Production Services

There’s little doubt about the headline figure from the latest Global Benchmark Report on Offshore Creative Production. The 2024 report, published by TKM and sponsored by We Are Amnet, reveals…
How To Maintain Brand Consistency During Rapid ScalingContent at scale
February 5, 2024

How to Maintain Brand Consistency During Rapid Scaling

As organizations, businesses, and in-house agencies attempt to scale their creative production output as quickly as possible, they often find maintaining a cohesive brand identity becomes more challenging. But ensuring…
Best Healthcare Marketing Conferences To Visit In 2023Marketing
January 26, 2024

18 Of The Best Healthcare Marketing Conferences To Visit In 2024

Even in such a digital-focused world, attending an in-person conference is an excellent way of staying on the pulse of information.  Staying up to date with healthcare marketing trends, innovations…
Best Practices For Offshoring Content ProductionContent at scalecreative productionOffshoring
January 23, 2024

Best Practices for Offshoring Content Production

The offshoring model for creative production has matured quickly, with the most progressive models such as Smartshoring® in particular delivering demonstrable results when implemented correctly.  It’s critical to make informed…
Top 5 Challenges in Scaling Creative Output and How to Overcome ThemContent at scale
January 15, 2024

Top 5 Challenges in Scaling Creative Output and How to Overcome Them

In the fast-paced sector of retail and FMCG marketing, scaling creative output is not just a strategic imperative but a critical necessity for staying competitive. As these industries experience constant…
Streamlining Creative Processes for Better Efficiencycreative production
January 10, 2024

Streamlining Creative Processes for Better Efficiency

In the bustling landscape of creative production, where demands are dynamic and the pace unrelenting, achieving efficiency without compromising creativity is one of the most important ideas a business can…
15 Of The Best Retail Marketing Conferences To Visit In 2024Marketing
January 2, 2024

15 Of The Best Retail Marketing Conferences To Visit In 2024

In the fast-paced world of retail, those who embrace innovation, growth and networking reap the rewards. Conferences are essential forums - they allow us to explore new horizons, discover the…
10 Exciting Healthcare Marketing Trends To Watch In 2024Marketing
December 27, 2023

10 Exciting Healthcare Marketing Trends To Watch In 2024

In recent years, healthcare marketing trends have evolved and changed dramatically. This is largely due to COVID-19 forcing healthcare marketers to think outside the box and deliver marketing content in…
The Future Of Creative Productioncreative production
December 19, 2023

The Future of Creative Production: Trends to Watch in 2024 and Beyond

In the ever-evolving landscape of creative production staying ahead of the curve is not just a strategic advantage – it's a necessity. As we navigate the digital age, the future…
Retail Marketing Calendar 2024Retail
December 14, 2023

Global Retail Marketing Calendar 2024: Key Dates & Holidays That Can Drive Sales

Using a retail marketing calendar is an excellent way to plan out your marketing strategy. Targeting key dates ensures you stay ahead of your competitors and puts your business in…
How To Develop An Outsourcing Strategy For Your BusinessDigital StrategyOffshoring
November 27, 2023

How to Develop an Outsourcing Strategy for Your Business

Outsourcing has become a popular strategy for businesses looking to improve efficiency, reduce costs, and access specialized expertise. Whether it’s lead generation, IT services, or creative production, outsourcing can provide…
What In-House Leaders Need to Know About Content at Scale: Practical Advice and Guidance WebinarcontentContent at scale
November 16, 2023

What In-House Leaders Need to Know About Content at Scale: Practical Advice and Guidance Webinar

Get the latest industry insights with this webinar on producing content at scale right now. With industry experts Anil Noorani (TKM Consultants) and Gareth Chilton (ManMachine), Inside Out’s Emma Sexton…
50 Interesting Outsourcing Statistics [Updated for 2024]Offshoring
November 13, 2023

50 Interesting Outsourcing Statistics [Updated for 2024]

Outsourcing has become a defining feature of the global business landscape, shaping the way companies operate, compete, and grow. In 2024, outsourcing continues to evolve, driven by advancements in technology,…
The Top Outsourcing Countries In The WorldOffshoringSmartshoring
November 8, 2023

The Top 10 Outsourcing Countries: Your Guide to Global Talent

In today's interconnected world, outsourcing has become a strategic choice for businesses looking to optimize their operations, reduce costs, and access specialized skills. Choosing the right outsourcing destination is crucial…
The Future Of OutsourcingOffshoring
November 3, 2023

5 Outsourcing Trends To Look Out For In 2024

In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek…
In-House Marketing vs Agencycreative productionIn-house agencyMarketing
October 20, 2023

In-House Marketing vs Agency: What Are The Differences?

No business can thrive without effective marketing. Whether it's about boosting your online presence, launching an unforgettable marketing campaign, or simply trying to reach your target audience, marketing is the…
Marketing To Healthcare ProfessionalsMarketing
October 10, 2023

5 Expert Tips for Successfully Marketing to Healthcare Professionals

Imagine standing on a stage, heart pounding, as you prepare to deliver an impassioned speech about a revolutionary medical product that can save lives or a service that can make…
Risks Of OutsourcingOffshoring
October 5, 2023

Top 7 Risks of Outsourcing (And How to Prevent Them)

In a fast-paced, digital world, outsourcing has become a buzzword, a trend that's taking the business landscape by storm. With the increasing need for efficiency and the constant pursuit of…
How To Build A Healthcare Content Strategycontent
September 25, 2023

How to Build a Healthcare Content Strategy That Works

With a well-crafted healthcare content strategy, the right words can change the world. In the dynamic healthcare industry, connecting with patients goes beyond providing excellent medical services. And this is…
Outsourcing MistakesHome pageOffshoring
September 8, 2023

8 Common Outsourcing Mistakes & How to Avoid Them

The single most important step to growing your business, and saving money in the process, is strategic outsourcing. However, work cannot simply be handed off to an exterior source without…
Colourful backgroundHome pageReports
September 5, 2023

We Would Like Your Input for the 2024 Benchmark Report

The 2023 Benchmark Report gave an exciting look into the state of the offshore industry. Key insights included the need for flexibility in the modern economy, the data around what…
Closed Loop Marketing In PharmaHome pagePharma
September 4, 2023

The Power of Closed Loop Marketing in Pharma

In the ever-evolving world of the pharma industry, staying ahead of the curve requires a perfect blend of innovation and understanding customer needs. One strategy leading the charge is Closed…
Omnichannel Marketing In PharmaHome pagePharma
August 30, 2023

Omnichannel Marketing In Pharma: A Beginner’s Guide

Traditional marketing techniques, when applied to the pharmaceutical industry, can become very unpredictable. Pharma marketers have relied on traditional marketing strategies for years, which inadvertently prioritizes one-sided interactions with healthcare…
Pharma Content Compliance: Everything You Need to KnowcontentPharma
August 28, 2023

Pharma Content Compliance: Everything You Need to Know

Did you know that a single misstep in content compliance can cost pharma companies billions? Whether it's a rogue tweet, a misplaced logo on packaging, or a miscommunication in clinical…
What Is Modular Content & Why Do Pharma Marketers Need It?contentContent at scalePharma
August 24, 2023

What Is Modular Content & Why Do Pharma Marketers Need It?

In today's fast-paced digital world, creating, managing, and distributing information quickly and effectively is paramount.  Marketing teams are always searching for strategies that can help them operate more efficiently, and…
Content marketing graphicContent at scaleHome pageMarketing
August 24, 2023

Making It Event: Delivering Great Creative Content For Your In-House Agency

7 November, 8.30am-11am, Fora, Clerkenwell, London EC1 UPDATE: This event is almost sold out, if you are keen to get a ticket please click on the link below ASAP This…
7 Pharma Marketing Channels You Should Be TestingMarketingPharma
August 22, 2023

7 Pharma Marketing Channels You Should Be Testing

The pharmaceutical industry is a vast and competitive marketplace with cutting-edge innovations and life-saving advancements. Standing out in this bustling arena requires more than groundbreaking solutions—it necessitates a robust, well-strategized,…
2023 trends and data for offshore creative production webinarContent at scaleHome pageMarketing
August 21, 2023

What In House Creative Leaders Need to Know About Producing Content At Scale

Date: Wed, 11 Oct 2023 Time: 14:00 - 15:00 BSTLocation: Online Ambitious brands are striving to create more creative content at scale and speed. As a result, in-house creative teams are…
Agile Marketing In HealthcareMarketing
August 17, 2023

Agile Marketing In Healthcare: Everything You Need To Know

Agile methodologies, once the exclusive domain of software developers and tech startups, have evolved into a transformative project management philosophy for industries far and wide. Today, more than ever, healthcare…
Healthcare Marketing PodcastsMarketing
August 14, 2023

7 Healthcare Marketing Podcasts You Should Be Listening To

With the rapid evolution of the healthcare industry, staying abreast with the latest trends and updates has never been more crucial. If you are a healthcare marketer looking to stay…
Omnichannel Marketing In HealthcareMarketing
August 3, 2023

Omnichannel Marketing In Healthcare: A Beginner’s Guide

Omnichannel marketing is an all-inclusive CX strategy that aims to deliver consumers a harmonious and consistent experience. From attracting new clients and having them explore digital spaces through to in-person…
7 Questions To Ask When Considering Outsourcing For Your BusinessHome pageOffshoring
July 21, 2023

7 Questions To Ask When Considering Outsourcing For Your Business

In today's competitive business landscape, strategic decision-making is crucial.  Outsourcing holds immense promise for businesses seeking growth, cost savings, and improved efficiency.  However, before diving into the outsourcing pool, it's…
Nearshoring vs Offshoring: What Are The Differences?Offshoring
July 18, 2023

Nearshoring vs Offshoring: What Are The Differences?

In today's interconnected world, businesses face the challenge of expanding their operations beyond domestic borders. As companies strive to maximize productivity and minimize costs, choosing between nearshoring and offshoring becomes…