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Explore the evolution from traditional offshoring to Smartshoring. Discover key differences, benefits, and why Smartshoring is the future of outsourcing.Smartshoring
October 2, 2024

The Evolution of Offshoring: Introducing Smartshoring®

Introduction In today's fast-paced global business environment, offshoring has been a popular strategy for companies aiming to cut costs and access specialized skills. However, with the rapid advancement of technology…
Vikas Bharti
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Digital Transformation and Its Revolutionary Impact on Pharma Marketing & HCP EngagementMarketingPharma
September 30, 2024

Digital Transformation and Its Revolutionary Impact on Pharma Marketing & HCP Engagement

Introduction In today’s rapidly evolving world, digital transformation has become a cornerstone for every industry, and the pharmaceutical sector is no exception. This sweeping change touches every facet of the…
Vikas Bharti
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Social media strategy for RetailDigital StrategyRetail
September 26, 2024

Social Media Strategies for Retail: Building Brand Awareness and Driving Sales

Introduction n today’s retail landscape, social media is more than just a platform for engagement—it’s a critical tool for building brand awareness and driving sales. With billions of active users…
Vikas Bharti
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Learn how The Enerji Projekt, part of the Enerji group and We Are Amnet, empowers underprivileged children through education, sports, and community initiatives.Energy Group
September 17, 2024

Empowering Young Minds: The Enerji Projekt’s Impactful Journey

Introduction At We Are Amnet, we believe that true success is measured not only by business achievements but also by the positive impact we make on society. As part of…
Vikas Bharti
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Explore how smartshoring vs. outsourcing can impact your business, offering sustainable cost savings, better quality, and more flexibility.SmartshoringUncategorized
September 4, 2024

Smartshoring® vs. Outsourcing: Which is Right for Your Business?

In today's globalized economy, businesses are continuously seeking ways to optimize operations, reduce costs, and stay competitive. Two popular strategies that companies consider are outsourcing and Smartshoring. While both approaches…
Vikas Bharti
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Marketing
August 26, 2024

Using Global Collaboration to Build a Powerful In-house Marketing Team

Today's digital marketing world is constantly evolving, and you need a strong marketing team that can keep up. We’re going to show you how global collaboration can help you build…
Saskia Johnson
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How To Build Effective Marketing Strategies For Small BudgetsMarketing
August 21, 2024

How To Build Effective Marketing Strategies for Small Budgets

Marketing on a small budget requires creativity, resourcefulness, and strategic planning. Finding cost-effective methods to deliver high-quality content is essential.  Below are several tips that can help you maximize your…
Saskia Johnson
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Explore top challenges in marketing production and discover practical solutions to keep your in-house team agile, creative, and trend-ready.Thought Leadership Blog
August 19, 2024

Emerging Challenges for In-House Marketing Production Teams and How to Overcome Them

In the fast-paced world of Marketing Production, staying ahead means tackling new challenges head-on. From responding to industry trends at lightning speed to managing content volume and maintaining creativity, in-house…
Kelly McConville
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9 Future-Proof Strategies For Scaling Creative Productioncreative production
August 13, 2024

9 Future-Proof Strategies for Scaling Creative Production

If you're looking to scale your creative production, you know it’s a jungle out there. Balancing creativity with efficiency is no small feat, especially when the demand for fresh, innovative…
Saskia Johnson
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6 Innovative Approaches to Talent Scouting For In-House Agencies in FMCGTalent
August 7, 2024

6 Innovative Approaches to Talent Scouting For In-House Agencies in FMCG

FMCG is fast-paced and highly competitive. So, it's no surprise that talent acquisition in this sector is just as competitive. The moment brilliant people start looking for a new position,…
Saskia Johnson
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Talent Scarcity: Navigating the Creative Industry's Talent CrunchTalent
July 30, 2024

Talent Scarcity: Navigating the Creative Industry’s Talent Crunch

In-house creative production agencies often grapple with tight budgets, small teams, and the daunting task of finding skilled professionals locally. Finding skilled workers for your creative team is not easy…
Saskia Johnson
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We Are Amnet: A Certified Great Place to Work for the Fourth Consecutive YearCertifications & Awards
July 25, 2024

We Are Amnet: A Certified Great Place to Work for the Fourth Consecutive Year

We are thrilled to announce that We Are Amnet has once again been recognized as a Great Place to Work in India, marking the fourth consecutive year we have received…
Vikas Bharti
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The Key to Rapid Content Creation Without Losing CreativityContent at scale
July 22, 2024

The Key to Rapid Content Creation Without Losing Creativity

Since the dawn of the internet, the ability to share information at breakneck speed has meant that content creation has had to happen as quickly as possible. The moment a…
Saskia Johnson
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Innovative Ways to Reduce Costs in Marketing ProductionAdvertising Production
July 18, 2024

Innovative Ways to Reduce Costs in Marketing Production

Producing quality marketing materials while sticking to your marketing budget can be a challenge, especially when you’re expected to deliver impactful campaigns that hit your business objectives. You’ll be pleased…
Saskia Johnson
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How To Prioritize Spending In Your Creative Budgetcreative production
July 10, 2024

How to Prioritize Spending in Your Creative Budget

Whether you want to prioritize essential expenses to achieve financial freedom or simply save money, setting financial goals for your in-house creative team and searching for cost-effective solutions to expenses…
Saskia Johnson
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The Importance of Employee Retention in Creative Teamscreative team
July 2, 2024

The Importance of Employee Retention in Creative Teams

Your creative team is arguably one of the most important teams in your organization. Creatives are responsible for your business’ voice and branding, ideas and designs, and establish your overall…
Saskia Johnson
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Leveraging Technology for Faster Creative Productioncreative production
June 27, 2024

Leveraging Technology for Faster Creative Production

Content creation is king. It builds brand recognition, provides value, increases sales, and builds trust with audiences. However, it can also be a very slow process. So, how can you…
Saskia Johnson
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Why Your Top Talent Leaves And How To Stop ThemTalent
June 18, 2024

Why Your Top Talent Leaves and How to Stop Them

If your top talent isn’t happy, this can be a big issue for your company. If they see an amazing opportunity elsewhere they may be very tempted by it. Whether…
Saskia Johnson
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Brands
June 12, 2024

Five Best Practices in Brand Consistency for FMCG Brands

In the fast moving consumer goods industry, you need to establish and maintain trust, loyalty, and recognition among customers. Products will be displayed beside direct competitors, so having a recognisable…
Saskia Johnson
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8 Key Factors For Choosing The Right Creative Production Agencycreative production
June 6, 2024

8 Key Factors for Choosing the Right Creative Production Agency

Selecting the right creative production agency is essential for businesses trying to excel in the modern digital landscape. Choosing the wrong partner can negatively impact brand image, market performance, and…
Saskia Johnson
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5 Tips for Reducing Marketing Asset Production Timescreative production
June 3, 2024

5 Tips for Reducing Marketing Asset Production Times

Marketing assets are an absolutely vital part of any business. When building a marketing campaign, your assets show your brand identity to your target audience. Marketing assets must always be…
Saskia Johnson
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5 Of The Best Outsourcing ExamplesOffshoring
May 21, 2024

5 Of The Best Offshoring & Outsourcing Examples

As a business strategy, outsourcing manufacturing, admin, or production has been popular for decades. Sending anything from payroll processing and human resources, customer support or creative post-production, to a foreign…
Saskia Johnson
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Offshoring vs AutomationOffshoring
May 16, 2024

Offshoring vs Automation For Content Creation

In an uncertain period for the industry, in which content creators are being asked to do more, in less time, for less money, using the right content production model can…
Saskia Johnson
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How To Build And Manage A Remote Creative Teamcreative team
May 7, 2024

How To Build And Manage A Remote Creative Team

In recent years, the creative industry has experienced a significant shift towards remote work, spurred by advancements in technology, the COVID-19 pandemic, and changing workplace dynamics. This transition has opened…
Saskia Johnson
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How to Create an Irresistible Work Environment for Creative TalentCreative Operationscreative team
May 1, 2024

How to Create an Irresistible Work Environment for Creative Talent

In today's competitive landscape, attracting and retaining top creative talent can feel harder than ever. However, it’s crucial for business success to have a vibrant and inspiring work environment, not…
Saskia Johnson
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Choosing the Right Tools for Scaling Your Creative AssetsCreative Operationscreative production
April 23, 2024

Choosing the Right Tools for Scaling Your Creative Assets

Scaling creative assets within the constraints of time and budget presents a significant challenge if your business is aiming to establish a consistent and impactful brand presence. Without adequate resources…
Saskia Johnson
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How to Balance Rapid Delivery with High-Quality in Creative ProductionContent at scaleCreative Operationscreative production
April 16, 2024

How to Balance Rapid Delivery with High-Quality in Creative Production

In the world of creative production, striking the balance between rapid delivery and high-quality standards feels like a perpetual challenge. Creative teams, especially in fast-paced industries (such as healthcare or…
Saskia Johnson
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Why Smartshoring is the New Outsourcing for In-House Creative TeamsSmartshoring
April 12, 2024

Why Smartshoring is the New Outsourcing for In-House Creative Teams

Traditional outsourcing has often been the go-to solution for managing overflow work or tackling repetitive tasks. However, it often falls short when it comes to meeting the unique needs of…
Saskia Johnson
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The Role Of AI In Optimizing Creative Productioncreative production
March 19, 2024

The Role of AI in Optimizing Creative Production

The integration of AI into creative production seems to promise unparalleled efficiency and precision. It’s essential that we recognize the significance of AI in reshaping the approach of various industries,…
Saskia Johnson
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Why Inconsistent Branding Costs More Than You ThinkCreative OperationsDigital Strategy
March 11, 2024

Why Inconsistent Branding Costs You More Than You Think

In the competitive modern landscape, branding is the foundation of a company’s identity and reputation. A strong and consistent brand not only distinguishes a business from its competitors, but cultivates…
Saskia Johnson
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Reports
March 4, 2024

90% of Companies Offshore Creative Production or Post-Production Services

There’s little doubt about the headline figure from the latest Global Benchmark Report on Offshore Creative Production. The 2024 report, published by TKM and sponsored by We Are Amnet, reveals…
Saskia Johnson
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How To Maintain Brand Consistency During Rapid ScalingContent at scale
February 5, 2024

How to Maintain Brand Consistency During Rapid Scaling

As organizations, businesses, and in-house agencies attempt to scale their creative production output as quickly as possible, they often find maintaining a cohesive brand identity becomes more challenging. But ensuring…
Saskia Johnson
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Best Healthcare Marketing Conferences To Visit In 2023Marketing
January 26, 2024

18 Of The Best Healthcare Marketing Conferences To Visit In 2024

Even in such a digital-focused world, attending an in-person conference is an excellent way of staying on the pulse of information.  Staying up to date with healthcare marketing trends, innovations…
Saskia Johnson
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Best Practices For Offshoring Content ProductionContent at scalecreative productionOffshoring
January 23, 2024

Best Practices for Offshoring Content Production

The offshoring model for creative production has matured quickly, with the most progressive models such as Smartshoring® in particular delivering demonstrable results when implemented correctly.  It’s critical to make informed…
Saskia Johnson
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Top 5 Challenges in Scaling Creative Output and How to Overcome ThemContent at scale
January 15, 2024

Top 5 Challenges in Scaling Creative Output and How to Overcome Them

In the fast-paced sector of retail and FMCG marketing, scaling creative output is not just a strategic imperative but a critical necessity for staying competitive. As these industries experience constant…
Saskia Johnson
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Streamlining Creative Processes for Better Efficiencycreative production
January 10, 2024

Streamlining Creative Processes for Better Efficiency

In the bustling landscape of creative production, where demands are dynamic and the pace unrelenting, achieving efficiency without compromising creativity is one of the most important ideas a business can…
Saskia Johnson
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15 Of The Best Retail Marketing Conferences To Visit In 2024Marketing
January 2, 2024

15 Of The Best Retail Marketing Conferences To Visit In 2024

In the fast-paced world of retail, those who embrace innovation, growth and networking reap the rewards. Conferences are essential forums - they allow us to explore new horizons, discover the…
Saskia Johnson
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10 Exciting Healthcare Marketing Trends To Watch In 2024Marketing
December 27, 2023

10 Exciting Healthcare Marketing Trends To Watch In 2024

In recent years, healthcare marketing trends have evolved and changed dramatically. This is largely due to COVID-19 forcing healthcare marketers to think outside the box and deliver marketing content in…
Saskia Johnson
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The Future Of Creative Productioncreative production
December 19, 2023

The Future of Creative Production: Trends to Watch in 2024 and Beyond

In the ever-evolving landscape of creative production staying ahead of the curve is not just a strategic advantage – it's a necessity. As we navigate the digital age, the future…
Saskia Johnson
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Retail Marketing Calendar 2024Retail
December 14, 2023

Global Retail Marketing Calendar 2024: Key Dates & Holidays That Can Drive Sales

Using a retail marketing calendar is an excellent way to plan out your marketing strategy. Targeting key dates ensures you stay ahead of your competitors and puts your business in…
Saskia Johnson
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How To Develop An Outsourcing Strategy For Your BusinessDigital StrategyOffshoring
November 27, 2023

How to Develop an Outsourcing Strategy for Your Business

Outsourcing has become a popular strategy for businesses looking to improve efficiency, reduce costs, and access specialized expertise. Whether it’s lead generation, IT services, or creative production, outsourcing can provide…
Saskia Johnson
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What In-House Leaders Need to Know About Content at Scale: Practical Advice and Guidance WebinarcontentContent at scale
November 16, 2023

What In-House Leaders Need to Know About Content at Scale: Practical Advice and Guidance Webinar

Get the latest industry insights with this webinar on producing content at scale right now. With industry experts Anil Noorani (TKM Consultants) and Gareth Chilton (ManMachine), Inside Out’s Emma Sexton…
Saskia Johnson
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50 Interesting Outsourcing Statistics [Updated for 2024]Offshoring
November 13, 2023

50 Interesting Outsourcing Statistics [Updated for 2024]

Outsourcing has become a defining feature of the global business landscape, shaping the way companies operate, compete, and grow. In 2024, outsourcing continues to evolve, driven by advancements in technology,…
Saskia Johnson
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The Top Outsourcing Countries In The WorldOffshoringSmartshoring
November 8, 2023

The Top 10 Outsourcing Countries: Your Guide to Global Talent

In today's interconnected world, outsourcing has become a strategic choice for businesses looking to optimize their operations, reduce costs, and access specialized skills. Choosing the right outsourcing destination is crucial…
Saskia Johnson
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The Future Of OutsourcingOffshoring
November 3, 2023

5 Outsourcing Trends To Look Out For In 2024

In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek…
Saskia Johnson
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In-House Marketing vs Agencycreative productionIn-house agencyMarketing
October 20, 2023

In-House Marketing vs Agency: What Are The Differences?

No business can thrive without effective marketing. Whether it's about boosting your online presence, launching an unforgettable marketing campaign, or simply trying to reach your target audience, marketing is the…
Saskia Johnson
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Marketing To Healthcare ProfessionalsMarketing
October 10, 2023

5 Expert Tips for Successfully Marketing to Healthcare Professionals

Imagine standing on a stage, heart pounding, as you prepare to deliver an impassioned speech about a revolutionary medical product that can save lives or a service that can make…
Saskia Johnson
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Risks Of OutsourcingOffshoring
October 5, 2023

Top 7 Risks of Outsourcing (And How to Prevent Them)

In a fast-paced, digital world, outsourcing has become a buzzword, a trend that's taking the business landscape by storm. With the increasing need for efficiency and the constant pursuit of…
Saskia Johnson
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How To Build A Healthcare Content Strategycontent
September 25, 2023

How to Build a Healthcare Content Strategy That Works

With a well-crafted healthcare content strategy, the right words can change the world. In the dynamic healthcare industry, connecting with patients goes beyond providing excellent medical services. And this is…
Saskia Johnson
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Outsourcing MistakesHome pageOffshoring
September 8, 2023

8 Common Outsourcing Mistakes & How to Avoid Them

The single most important step to growing your business, and saving money in the process, is strategic outsourcing. However, work cannot simply be handed off to an exterior source without…
Saskia Johnson
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