Today’s digital marketing world is constantly evolving, and you need a strong marketing team that can keep up. We’re going to show you how global collaboration can help you build a powerhouse of an internal marketing team by introducing you to Smartshoring® below, as well as provide some key strategies that you can use to ensure your in-house team is as strong as possible.
Strategies for Building an Effective Marketing Team Using Smartshoring®
Pool Your Resources
One innovative solution to building a powerful in-house marketing team is by leveraging global resources for creative content production. We know that using external agencies to bolster your in-house team isn’t keeping everything in-house, but there are loads of benefits!
By partnering with an offshoring company that specializes in digital content production, businesses can create an extension of their team, increase the speed of content production, and reduce costs.
This hybrid model of working allows you to find the right talent for every project, stay ahead of the competition, and work to budget constraints effectively. Not to mention explore new channels in your marketing efforts without your in-house capabilities being exhausted and overworked.
Selecting the right offshoring company is crucial for success. Look for partners with a proven track record in creative content production, a robust portfolio, and positive client testimonials, like We Are Amnet! Explore our case studies and see how we’ve helped loads of companies in different industries speed up content production and transform the way their in-house teams work.
Identify Core Competencies and Gaps
We’re sure your in-house team are absolute masters of their crafts – but they aren’t superhuman. When creating your strategy for building a marketing team, one of the challenges is often skill gaps or limited time within your in-house team.
So, start by assessing your current in-house capabilities and identifying any gaps in skills or resources. Determine which tasks require in-house expertise and which can be outsourced to external teams.
This strategic approach ensures that your team focuses on core competencies while leveraging external talent for supplementary tasks.
Establish Clear Communication Channels
Clear communication channels are vital during every step of content production. Quick, easy support and decision-making ensure that your entire team knows exactly what’s happening and what the next steps are.
Utilize collaboration tools such as Slack, Trello, or Asana to maintain clear and consistent communication. Regular meetings and progress updates help keep everyone aligned and ensure that projects stay on track.
Whether you’re exclusively working in-house, with other agencies, or expanding to a Smartshoring® model, clear communication can propel projects to the next level.
Implement Quality Control Measures
Maintaining high-quality content is paramount – which is why many companies want to keep producing their content in-house rather than exploring options to save time and money elsewhere. Which would also give you the opportunity and time to elevate your in-house agency into a creative agency rather than just focusing on production, and with the right offshoring partner, your content will be in safe hands.
Set clear guidelines and expectations for your offshoring partner and establish a rigorous quality control process. Regularly review and provide feedback on the work delivered to ensure it meets your standards and aligns with your brand voice.
Foster a Collaborative Culture
There’s nothing better for your content than collaboration. Your in-house team likely already collaborates on every project, so make sure your offshore partners are involved too!
Foster a culture of inclusivity where ideas are freely exchanged, and contributions from all team members are valued. This collaborative approach enhances creativity and drives better outcomes. With this approach, you’ll have the expertise needed to tackle anything quickly!
The Benefits of Using Smartshoring® to Supplement Your In-House Team
We’ve mentioned Smartshoring® a lot already, but the future of content production for your organization can be changed forever by outsourcing work to experts around the world. Here are just some of the benefits of using Smartshoring® that our partners are already taking advantage of.
Access to Diverse Talent
Offshoring opens the door to a world of creative professionals with varied skills and perspectives. Whether you need graphic designers, copywriters, videographers, or digital marketers, offshoring provides access to specialists who can deliver high-quality work tailored to your specific needs. This diversity fosters innovation and ensures your content stands out in a crowded marketplace.
Scalability and Flexibility
An in-house marketing team must be agile and capable of scaling operations up or down based on demand. Offshoring companies offer the flexibility to quickly ramp up production during peak periods or scale back during slower times. This adaptability helps maintain a lean operation while ensuring you can meet tight deadlines and manage unexpected projects.
Round-the-Clock Productivity
With team members located in different time zones, your marketing operations can continue around the clock. This 24/7 productivity ensures faster turnaround times and allows for continuous progress on projects, even outside regular business hours. Your in-house team can wake up to completed tasks and ready-to-use content, speeding up the entire production cycle.
Cost Efficiency
One of the most compelling reasons to offshore creative content production is the potential for substantial cost savings. By tapping into global talent pools, businesses can reduce overhead costs associated with hiring, training, and maintaining a large in-house team. This allows you to allocate more budget towards strategic initiatives and high-impact projects.
Case Study: A Success Story
If Smartshoring® is sounding too good to be true, take a look at the project we completed with Nordstrom Rack. In 2023, Nordstrom Rack underwent a rebrand and planned to open 20+ retail stores throughout the year.
They recognized that to make this a reality, the in-house marketing team needed external support from experts who could create marketing and in-store collateral for these openings. With We Are Amnet’s help, Nordstorm Rack’s in-house team was able to deliver all of the content required on time for the store openings to the same high standards that the in-house marketing team has become known for.
This is a shining example of why Smartshoring® can be such a valuable tool when you need to create content quickly and at scale. By partnering with We Are Amnet, your team can deliver high-quality content quickly, easily, and without feeling overworked.
Conclusion
Building an in-house marketing team through global collaboration is a strategic move that offers numerous benefits, including cost savings, access to diverse talent, scalability, and around-the-clock productivity. By partnering with We Are Ament, you can enhance your content production capabilities, maintain high-quality standards, and stay competitive in today’s dynamic market. Embrace the power of global collaboration and transform your in-house agency into a creative and efficient powerhouse.
Ready to take your content production to the next level? Contact us today to learn how our global team of creative professionals can help you build a strong in-house marketing team that delivers exceptional results.
