Introduction In today’s rapidly evolving world, digital transformation has become a cornerstone for every industry, and the pharmaceutical sector is no exception. This sweeping change touches every facet of the…
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In the ever-evolving world of the pharma industry, staying ahead of the curve requires a perfect blend of innovation and understanding customer needs. One strategy leading the charge is Closed…
Traditional marketing techniques, when applied to the pharmaceutical industry, can become very unpredictable. Pharma marketers have relied on traditional marketing strategies for years, which inadvertently prioritizes one-sided interactions with healthcare…
Did you know that a single misstep in content compliance can cost pharma companies billions? Whether it’s a rogue tweet, a misplaced logo on packaging, or a miscommunication in clinical…
In today’s fast-paced digital world, creating, managing, and distributing information quickly and effectively is paramount. Marketing teams are always searching for strategies that can help them operate more efficiently, and…
The pharmaceutical industry is a vast and competitive marketplace with cutting-edge innovations and life-saving advancements. Standing out in this bustling arena requires more than groundbreaking solutions—it necessitates a robust, well-strategized,…
With marketing budgets for 2022 having recovered from the disaster of 2021, but not to pre-pandemic levels, there was hope for continuing improvement in industry sentiment this year. However, with…
Earlier this month, some of We Are Amnet’s team from The Americas attended the In-House Agency Forum‘s 2022 Conference & Awards conference in Boston. This event provides IHAF members and…
Healthcare marketing is a unique sector, and one that Forbes describes as having “unique challenges” that are “unlike any other industry”. Healthcare organizations or digital marketing agencies must balance patient…
Set in the beautiful Liberty State Park with the Statue of Liberty and Manhattan skyline as a backdrop, the Pharma PR and Communications Summit 2022 took place in July and…
