Companies are under increasing pressure to deliver greater brand awareness and market performance with consistent content and effective campaign management but with a reduced budget.
The need to invest in smarter solutions and a hybrid model of in-country teams and offshore expertise has led to the creation of Smartshoring® . Brands and agencies benefit from the commercial value, flexible resource, speed to market, as well as clear and concise communication, combined with unparalleled quality.
Smartshoring is a strategic imperative.
“Smartshoring, can deliver large scale adaptive consistency for greater brand equity. An in-house team, with a dedicated offshore team are perfect for adaptation and edits”.
Ezio Saponari, Creative & Production Lead
Global Consumer Brand
