In a fast-paced, digital world, outsourcing has become a buzzword, a trend that’s taking the business landscape by storm. With the increasing need for efficiency and the constant pursuit of…
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With marketing budgets for 2022 having recovered from the disaster of 2021, but not to pre-pandemic levels, there was hope for continuing improvement in industry sentiment this year. However, with…
Creative production is a critical part of the marketing ecosystem. With the vast expansion of digital platforms and technology in recent years, that system needs to be able to keep…
If you think boredom among your team might have an effect on productivity but isn’t really a significant problem, think again. According to Forbes, Gallup estimates that the issue costs…
In the current time of economic volatility and uncertainty, it’s no surprise that financial considerations remain a critical measure of success for most content producers. Right now, it’s more important…
With revenue in the global pharmaceutical market expected to hit $1,163 billion in 2023, the sector may appear to be in an excellent financial state. But the reality facing pharma…
“In-house agencies should always have an offshore partner to take on the work that they can’t take on. My offshore partner stepped up and delivered by getting 600 assets out…
Marketing is an industry based on competition – for quality digital marketing talent, creative assets, and client satisfaction, among other things. It’s also a multi-faceted industry – the kind where…
Ongoing economic uncertainty, with rising prices, reduced consumer spending, greater volatility and inflation figures not seen for decades, has had a profound effect on the content marketing landscape. Brands and...
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There’s something so magical about the potential and promise of a New Year. 38.5% of American adults seem to agree, as they set New Year’s resolutions every year. Some people…
