In a fast-paced, digital world, outsourcing has become a buzzword, a trend that's taking the business landscape by storm. With the increasing need for efficiency and the constant pursuit of…
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With marketing budgets for 2022 having recovered from the disaster of 2021, but not to pre-pandemic levels, there was hope for continuing improvement in industry sentiment this year. However, with…
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Creative production is a critical part of the marketing ecosystem. With the vast expansion of digital platforms and technology in recent years, that system needs to be able to keep…
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If you think boredom among your team might have an effect on productivity but isn’t really a significant problem, think again. According to Forbes, Gallup estimates that the issue costs…
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In the current time of economic volatility and uncertainty, it’s no surprise that financial considerations remain a critical measure of success for most content producers. Right now, it’s more important…
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With revenue in the global pharmaceutical market expected to hit $1,163 billion in 2023, the sector may appear to be in an excellent financial state. But the reality facing pharma…
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“In-house agencies should always have an offshore partner to take on the work that they can't take on. My offshore partner stepped up and delivered by getting 600 assets out…
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Marketing is an industry based on competition – for quality digital marketing talent, creative assets, and client satisfaction, among other things. It's also a multi-faceted industry – the kind where…
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Ongoing economic uncertainty, with rising prices, reduced consumer spending, greater volatility and inflation figures not seen for decades, has had a profound effect on the content marketing landscape. Brands and…
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There’s something so magical about the potential and promise of a New Year. 38.5% of American adults seem to agree, as they set New Year’s resolutions every year. Some people…
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