Introduction n today’s retail landscape, social media is more than just a platform for engagement—it’s a critical tool for building brand awareness and driving sales. With billions of active users…
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Using a retail marketing calendar is an excellent way to plan out your marketing strategy. Targeting key dates ensures you stay ahead of your competitors and puts your business in…
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LUXE PACK New York is the premier trade show for creative packaging for the largest US luxury brands. Featuring cosmetics, skincare, fragrance, wine & spirits, fashion and food brands, the…
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Taking the Leap to In-House Agency (IHA) Making the move from agency to in-house can be a big step for any business. How on earth do you navigate building a…
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According to some figures, the global packaging market could explode to be worth as much as $1.2 trillion by 2028. That means you can expect the industry to continue to…
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The Rise of Private Labels Since becoming a staple during the 1990s, the private label product has undergone quite the transformation. No longer is it discreetly placed at the bottom…
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As a result of the accelerating shift toward online shopping, retailers had to adapt to new consumer behaviours and find new sources of revenue. The COVID-19 pandemic further tested their…
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