Set in the beautiful Liberty State Park with the Statue of Liberty and Manhattan skyline as a backdrop, the Pharma PR and Communications Summit 2022 took place in July and…
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It’s an unfortunate paradox in modern business that rapid growth brought about by success goes hand-in-hand with new challenges and different issues to overcome. Having to scale up quickly of…
The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
The rise of organisations adopting video production into their digital marketing strategy has rapidly increased, with advertising on-line video spend in the US and UK combined now over $100B (Zenith). With…
Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
The last eighteen months have seen a rapid increase in the application of augmented reality technologies with the industry expected to see a market value of $85 billion by 2025...
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The retail sector is an industry that has seen more disruption than most in recent times. Though the struggles of brick and mortar physical stores have cast doubt on the...
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The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
Dynamic Creative Optimisation for Digital Banners Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according…
Digital advertising trends to take us into 2019 Digital advertising shows no sign of slowing, with global digital ad spend ($209 billion) beating TV for the first time in 2017….
