Set in the beautiful Liberty State Park with the Statue of Liberty and Manhattan skyline as a backdrop, the Pharma PR and Communications Summit 2022 took place in July and…
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It’s an unfortunate paradox in modern business that rapid growth brought about by success goes hand-in-hand with new challenges and different issues to overcome. Having to scale up quickly of…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The rise of organisations adopting video production into their digital marketing strategy has rapidly increased, with advertising on-line video spend in the US and UK combined now over $100B (Zenith). With…
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Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
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The last eighteen months have seen a rapid increase in the application of augmented reality technologies with the industry expected to see a market value of $85 billion by 2025…
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The retail sector is an industry that has seen more disruption than most in recent times. Though the struggles of brick and mortar physical stores have cast doubt on the…
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The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
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Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create…
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Digital advertising shows no sign of slowing, with global digital ad spend ($209 billion) beating TV for the first time in 2017. In the first half of 2018, digital advertising…
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