With marketing budgets for 2022 having recovered from the disaster of 2021, but not to pre-pandemic levels, there was hope for continuing improvement in industry sentiment this year. However, with…
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For the third year running, We Are Amnet, part of The Enerji Group, has been recognized and certified as a Great Place to Work in India. This survey, conducted across…
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The creative production industry has witnessed a remarkable transformation in recent years, driven by technological advancements, shifts in consumer behaviour, and the impact of the COVID-19 pandemic. As marketers navigate…
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Creative production is a critical part of the marketing ecosystem. With the vast expansion of digital platforms and technology in recent years, that system needs to be able to keep…
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As an in-house agency, you have a number of key challenges to overcome, particularly in the current climate. The need to be on time, under-budget, and error-free are constant factors…
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In the current time of economic volatility and uncertainty, it’s no surprise that financial considerations remain a critical measure of success for most content producers. Right now, it’s more important…
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“In-house agencies should always have an offshore partner to take on the work that they can't take on. My offshore partner stepped up and delivered by getting 600 assets out…
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Marketing is an industry based on competition – for quality digital marketing talent, creative assets, and client satisfaction, among other things. It's also a multi-faceted industry – the kind where…
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Ongoing economic uncertainty, with rising prices, reduced consumer spending, greater volatility and inflation figures not seen for decades, has had a profound effect on the content marketing landscape. Brands and…
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According to Forbes, with the economy in general under intense pressure, marketers can expect a familiar litany of constraints this year; tighter budgets, more urgency, greater demand for measurability and…
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