With marketing budgets for 2022 having recovered from the disaster of 2021, but not to pre-pandemic levels, there was hope for continuing improvement in industry sentiment this year. However, with…
Read More
For the third year running, We Are Amnet, part of The Enerji Group, has been recognized and certified as a Great Place to Work in India. This survey, conducted across…
The creative production industry has witnessed a remarkable transformation in recent years, driven by technological advancements, shifts in consumer behaviour, and the impact of the COVID-19 pandemic. As marketers navigate…
Creative production is a critical part of the marketing ecosystem. With the vast expansion of digital platforms and technology in recent years, that system needs to be able to keep…
As an in-house agency, you have a number of key challenges to overcome, particularly in the current climate. The need to be on time, under-budget, and error-free are constant factors…
In the current time of economic volatility and uncertainty, it’s no surprise that financial considerations remain a critical measure of success for most content producers. Right now, it’s more important…
“In-house agencies should always have an offshore partner to take on the work that they can’t take on. My offshore partner stepped up and delivered by getting 600 assets out…
Marketing is an industry based on competition – for quality digital marketing talent, creative assets, and client satisfaction, among other things. It’s also a multi-faceted industry – the kind where…
Ongoing economic uncertainty, with rising prices, reduced consumer spending, greater volatility and inflation figures not seen for decades, has had a profound effect on the content marketing landscape. Brands and...
Read More
According to Forbes, with the economy in general under intense pressure, marketers can expect a familiar litany of constraints this year; tighter budgets, more urgency, greater demand for measurability and…
