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As an in-house agency, you have a number of key challenges to overcome, particularly in the current climate. The need to be on time, under-budget, and error-free are constant factors regardless of which industry you operate in. When it comes to the healthcare sector, there are some additional challenges. Restrictions and regulations limit how a healthcare organization can engage with their audience. Privacy concerns around sensitive patient data, for example, rule out successful marketing strategies such as targeting website visitors with personalized ads.

It is therefore essential for marketers in the healthcare industry to focus on their strategy. The pressure is on to scale and produce more and more quality content across a number of different channels. Potential patients, healthcare providers, or other healthcare organizations must be reached through multiple channels — including emails, newsletters, blogs, video, thought leadership pieces, and online reviews and testimonials.

How Can the Healthcare Industry Benefit From Offshoring?

Healthcare outsourcing allows you to access flexible resources to scale up your production as and when required. This is done through support and collaboration with a strategic global partner who already has the infrastructure in place, a fully briefed team, and a proven track record. Instead of having to brief freelancers for each and every project, your offshore team of professionals work as an extension of your existing team.

There are many benefits for marketing teams who decide to offshore their healthcare industry work: Smartshoring gives you certainty of delivery while keeping quality standards high. Labor costs typically fall by anywhere from 60-80% (KDCI), which is a huge benefit. It also frees up your in-house team to concentrate on creative solutions, adding value and meeting client needs, safe in the knowledge that the necessary but more mechanical and repetitive work is in safe hands.

Marketing services within the healthcare industry that are most efficiently sent offshore are those which have clear guidelines and standards, including artwork and retouching, reworking ads into different formats, content localization (social, digital, and video), post-production, animation and CGI, and short form video and motion graphics.

One of the biggest advantages of offshoring work to other countries is maximizing productivity around the clock. With time zone variances offering greater control over who is working when, the offshore marketing team are able to continue working while the agency heads home, and vice versa. The Smartshoring model, for example, offers an in-country account manager to ensure businesses and their offshored teams are utilizing time to reach deadlines. Using time zones to your advantage vastly increases efficiency and results in much shorter turnaround times. Furthermore, utilizing new technologies used in marketing becomes much easier with this time, budget, and expertise freed up.

How Does Offshoring Work In the Healthcare Sector?

“We are leveraging tech and trying to find the right balance between an offshore partner and an in-house team so we can respond quickly to urgent requests.”
Puneet Srivastava, Head of Digital Content & Services Lab at Roche

Healthcare outsourcing and offshoring is about working globally and sending specific services to a different team. An offshore partner should be an extension of your existing studio.

Successful offshoring arrangements are based on collaborative partnerships. It’s critical that your offshore and in-house teams are working from a common base of understanding. Taking the time to communicate and make the offshore team aware of the background and nuances of certain clients, just as you would your in-house team.

When you partner with We Are Amnet, you benefit from our Smartshoring® model. You’ll be assigned a dedicated account manager in the same time zone, who will build a full understanding of your business needs and campaigns, whilst gaining all the benefits of an offshore team who’ll become familiar with your brand and ways of working.

Smartshoring® allows businesses to improve their margins by significantly reducing their costs. By offshoring your healthcare marketing to the right partner, not only will you be keeping up with the competition but you’ll have the opportunity to enhance your returns, growth potential, and competitive edge.

To find out more about how offshoring could be a game changer for the growth of your business, download our 2024 and Beyond Healthcare Marketing Strategies Guide.

Saskia Johnson

Author Saskia Johnson

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