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Anil Noorani

Jun 30
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packet of Cheetos crunchy crisps next to a window

FMCGs Boldly Bypass Retailers with “Direct to Consumer” Investment

By Advertising Production, App development, Artwork, CMS, creative production, D2C, Digital Production, Digital Strategy, Direct to consumer, e-commerce, FMCG, General, Home page, Packaging and Premedia, Retail Packaging

The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world’s consumer brands. For these long-standing FMCG…

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