Introduction
Scaling content production is crucial for in-house agencies trying to keep up with today’s fast-paced digital demands. But it’s not always easy—finding ways to ramp up output while maintaining top-notch quality can feel overwhelming. We get it. At We Are Amnet, we’ve partnered with in-house teams across various industries, enabling them to achieve efficiency, quality, and speed all at once. We know what works—and what doesn’t—when it comes to scaling in-house content production, and we’re here to share actionable strategies you can start using right now to make a real impact.
1. Optimize Your Workflow
We can’t stress enough how important an efficient workflow is. If you’ve ever had a project get bogged down because of too many manual steps or waiting on approvals, you know how frustrating that can be. One of the quickest ways to scale your content production is by streamlining these processes.
Start by identifying bottlenecks in your workflow and seeing where automation can help lighten the load for your team. Tools like Trello or Asana are great for managing tasks, and using a content calendar is a game changer for keeping everything on track. But don’t stop there—look for opportunities to re-use existing assets.
2. Invest in Technology
Let’s face it—technology is the backbone of scaling anything, especially content production. For in-house agencies, Digital Asset Management (DAM) systems are key to efficiently managing the large volume of assets created. Whether it’s product photos, videos, or campaign graphics, having a DAM system ensures your team can quickly find, repurpose, and share content across channels without wasting time or duplicating efforts.
AI tools like Grammarly and Frase can also be a big help when it comes to optimizing for SEO, proofreading, or automating repetitive tasks. The key is finding the right technology that aligns with your team’s needs—whether it’s organizing digital assets or improving the speed and quality of content creation. The right systems will ensure your production is seamless, fast, and aligned with your brand’s goals.
3. Upskill Your Team
A well-trained team can make all the difference when you’re trying to scale content production. For in-house agencies, keeping your team up to speed on the latest trends and tools is essential. Continuous learning not only keeps your team agile but also helps them adapt to new challenges quickly.
We’ve seen some of the most successful in-house teams leverage industry-specific learning platforms like LinkedIn Learning or Skillshare to keep their skills sharp. Additionally, being part of communities like In-House Agency Forum (IHAF) or IHALC can provide invaluable networking and learning opportunities.
“At IHALC, we try to provide a ‘safe space’ for in-house agency leaders to share their challenges and learn from each other. Because every in-house team is different, peer-to-peer networks like this really help leaders to validate what they are doing and shape their approach to the needs of their organisation.” Patrick Burgoyne, Co-founder of IHALC
These peer networks allow in-house teams to exchange ideas, learn from each other’s successes, and stay ahead of the curve in the fast-evolving content landscape.
You’ll also want to think about cross-training your team. This way, if someone’s out, the work doesn’t stop. Your team can cover each other’s roles, whether it’s writing, editing, or even design. We’ve found that this kind of flexibility is key to maintaining output when things get busy.
4. Leverage Content Repurposing
Why reinvent the wheel when you don’t have to? Repurposing visual assets is one of the most effective ways to increase your content output without having to create everything from scratch. For in-house agencies, reusing existing visuals—whether they’re images, videos, or design elements—across multiple platforms can save a tremendous amount of time and resources. For example, a high-quality image created for a campaign can be resized and optimized for social media, website banners, or email marketing, while a video can be edited into shorter clips for different platforms.
By developing a system for repurposing visuals, your team can ensure that every asset you produce has a longer lifecycle and is used to its fullest potential. Tools like Adobe Creative Cloud and Canva make it easy to adapt visuals for different formats. This not only helps streamline production but also ensures brand consistency across all channels. For in-house agencies looking to scale, focusing on visual asset repurposing is an easy win that enhances efficiency and maximizes the value of every asset created.
5. Outsource Strategically
Sometimes, the best way to scale is to bring in some outside help. We are pioneers in Smartshoring®, a model which combines offshore production with onshore account managers allowing you to outsource without losing control of quality or brand consistency. We get that outsourcing can make you feel nervous but we are here for every step, and when done right, it’s a real game-changer.
Whether it’s handling specialized tasks like video editing or just taking some of the content production load off your in-house team, outsourcing can free up time to focus on your core strengths. Just make sure you’ve got a clear process in place for maintaining communication and quality control.
Conclusion
Scaling your in-house content production doesn’t have to be overwhelming. By optimizing your workflow, investing in the right technology, upskilling your team, repurposing content, and outsourcing strategically, you can significantly boost your production capabilities.
At We Are Amnet, we’ve spent years working with in-house agencies and brands, enabling them scale their content production while providing certainty that deadlines will be met, and the quality will always be top-notch. We know what it takes to hit those targets consistently, and our strategies have been proven time and again to deliver results.
If you’re looking to scale your content production without sacrificing quality, give these strategies a try. And if you need a partner to help make it happen, you know where to find us!