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Thought Leadership Blog
November 14, 2025

80% will stagnate in their creative careers: the top three skills you need to be part of the 20%

It has been a little over two and a half decades in the creative business, but I vividly remember that Sunday morning at a swanky beach resort in Mumbai’s Madh…
Pravin Amudan
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Discover practical strategies for building resilient creative teams, enhancing adaptability, culture, and innovation within your in-house agency. creative teamIn-house agency
November 14, 2025

Building Unstoppable Creative Teams: Your Guide to In-House Agency Resilience

In the lightning-fast world of creative production, resilience isn't just a nice to have; it's absolutely essential. As an in-house agency leader, your team's ability to seamlessly navigate uncertainties, adapt…
Vikas Bharti
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This blog is about How Offshore Creative Production Teams Solve & Manage Peak Season Production Pressure creative productionCreative Production OutsourcingOffshoring
October 25, 2025

How Offshore Creative Production Teams Solve & Manage Peak Season Production Pressure

Introduction   It’s Monday morning in the middle of your busiest quarter. The seasonal campaign your team has been preparing for months has just gone live and so have five…
Vikas Bharti
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Black & white flower creative teamHome page
October 23, 2025

We Are Amnet Appoints Sudarsan KS as Operations Manager & Creative Director

We Are Amnet, pioneers in Smartshoring, and leaders in creative production services, is delighted to announce the appointment of Sudarsan KS as Operations Manager & Creative Director. With two decades…
Saskia Johnson
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Digital Marketing Trends to watch in 2026 Digital StrategyMarketing
October 13, 2025

Digital Marketing Trends to Watch in 2026

The digital marketing landscape will shift significantly in 2026. Incremental changes happening now are building toward major transformations. To stay competitive, you need to anticipate what comes next and act…
Vikas Bharti
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Maintain brand authenticity and ownership in the age of AI. Learn how to implement ethical frameworks and build trust with your audience in our latest thought leadership piece. creative production
October 6, 2025

Ethical AI in Creative Production: Maintaining Authenticity and Ownership

The rapid evolution of artificial intelligence has opened a new frontier for creative production. From generating breathtaking visuals and composing original music to writing compelling copy, AI tools are transforming…
Vikas Bharti
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This blog is discussing the top challenges Inhouse agencies are facing in 2025. Reports
September 30, 2025

The Top Challenges for In-House Agencies

In-house agencies are navigating a complex landscape in 2025, with a confluence of economic pressures, technological disruption, and shifting talent dynamics creating a unique set of challenges. The 2025 Global…
Vikas Bharti
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This blog is A Comprehensive Guide to KPIs for In-House Creative Agencies creative productionIn-house agency
September 22, 2025

Measuring Success: A Comprehensive Guide to KPIs for In-House Creative Agencies

Quick Take: Senior in-house leaders rely on metrics that prove speed, quality, and commercial impact. This guide isolates the KPIs that will safeguard budgets, accelerate launches, and confirm your team’s…
Vikas Bharti
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Certainty Index Certainty Index
September 15, 2025

How to Quantify Trust in Creative Production

Introduction   Trust is the cornerstone of every successful partnership in creative production. Brands depend on their partners to deliver quality work on time, communicate effectively, and handle challenges with…
Vikas Bharti
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Explore top challenges in marketing production and discover practical solutions to keep your in-house team agile, creative, and trend-ready. Reports
July 28, 2025

Inside Three’s In-House Studio: Operational Insight from James Mathers

As content demand continues to grow, in-house agencies must strike a careful balance between speed, scale, and quality. In the 2025 Global Benchmark Report for Content Production, James Mathers, Head…
Vikas Bharti
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Celebrating 25 years of purpose, passion, and progress across The Enerji Group. Road Leading Into the Horizon A symbolic visual of a journey, progress, and future ahead. CultureEnergy Group
July 2, 2025

25 Years of Purpose, Progress, and People

In the year 2000, what is now the Enerji Group began as a small, ambitious company with no business plan, no pitch deck, just a sense of possibility and a…
Saskia Johnson
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Announcements
June 10, 2025

Deepak Thayil Joins We Are Amnet as Head of Technology

We Are Amnet Appoints Deepak Thayil as Head of Technology to Drive Innovation and Digital Transformation   We Are Amnet, a global leader in creative production and Smartshoring® solutions, proudly…
Saskia Johnson
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How to Leverage AI in Content Production for Faster and Smarter Results creative production
May 15, 2025

8 Martech, AI, and Automation Predictions Shaping the Future of Creative Production

As content volumes grow and technology advances, the convergence of marketing, creative, and production is accelerating. In the 2025 Global Benchmark Report for Content Production, Gareth Chilton, Founder of Manmachine,…
Vikas Bharti
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Anil Noorani, Partner, TKM Consultants is talking about "How AI Is Transforming Content Production" Thought Leadership Blog
May 2, 2025

How AI Is Transforming Content Production

Content production has undergone a seismic shift over the past two years, largely driven by advancements in automation and artificial intelligence. Since the launch of ChatGPT in 2022, AI has…
Anil Noorani
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Learn the key differences between localization and translation, and why understanding both is essential for effective global marketing and brand success. localisationOffshoringtranscreation
April 30, 2025

Localization vs. Translation: Understanding the Key Differences

Why this topic matters — and why we're talking about it   In today’s global marketing environment, content doesn't just need to be understood—it needs to be felt. Brands expanding…
Vikas Bharti
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Emma Turner, Founder of IHAR & Dahling LDN, shares what it takes to build agile, scalable teams in 2025. From talent strategy to AI integration and offshoring, her insights from the 2025 Global Benchmark Report are a must-read for any in-house leader. Reports
April 28, 2025

Emma Turner on In-House Strategy: Building Agile, Scalable Teams for 2025

As creative production evolves, in-house agencies are no longer just executional—they’re becoming strategic hubs for brand storytelling, innovation, and agility. "In-house teams are moving beyond execution—they are becoming strategic partners.…
Vikas Bharti
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Discover how The Enerji Projekt empowers underprivileged children through sports, education, and healthcare The Enerji Projekt
April 16, 2025

Empowering the next generation: how the Enerji Projekt is driving sustainable impact

At We Are Amnet, sustainability isn’t just embedded in our business—it’s a commitment we live by. As part of the Enerji Group, our mission goes beyond reducing environmental impact. It…
Vikas Bharti
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Thought Leadership Blog
April 9, 2025

Switching from Agency to In-House: Biggest Challenges and Lessons Learned

After spending most of my career in agencies (and loving almost every minute of it), my move to an in-house role was much more of a shock to the system…
Helen Jones
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A Conversation with Emma Sexton, Founder & Partnerships, Inside Out® Community Thought Leadership Blog
April 8, 2025

Rethinking In-House Strategy: Emma Sexton on Agility, Budget Balance & the Future of Creative Ops

“The question they are asking is: how do we influence everything, but not DO everything.” Emma Sexton, Founder & Partnerships Lead at the Inside Out® Community, brings years of experience…
Vikas Bharti
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Retail Marketing Advantages and how outsource partner can help you achieve retail marketing strategy. Creative Production OutsourcingRetail Marketing
April 3, 2025

Retail Marketing Advantage: Powered by Smartshoring

Campaign timelines are tighter. Creative demands are growing. Budgets are under pressure. Retail marketers are expected to deliver bold, personalized campaigns—across multiple channels and geographies—faster than ever before. But with…
Vikas Bharti
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What Separates a Good Offshore Partner from a Great One? OffshoringSmartshoring
March 28, 2025

What Separates a Good Offshore Partner from a Great One?

In today’s complex creative production landscape, choosing an offshore partner is not just about cost savings—it’s about reliability, quality, and strategic alignment. A good offshore partner meets expectations, but a…
Vikas Bharti
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2025 Benchmark Report for offshore content Production and Automation | We are Ament | TKM Consultant Reports
March 20, 2025

The 2025 Global Benchmark Report for Content Production is Here!

The content production industry is at a pivotal moment. AI, automation, and offshore models are no longer experimental—they are essential strategies shaping the future of creative operations. The 2025 Global…
Vikas Bharti
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Pravin Amudhan is answering "Is creative work really as subjective as you think it is?" Thought Leadership Blog
March 18, 2025

Is creative work really as subjective as you think it is?

Over the many wonderful years in the creative business, I have heard this short and somewhat abrupt two-word line almost in every animated discussion in the corridors and in every…
Pravin Amudan
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Sustainability in Creative Production: The Enerji Group’s Commitment to a Better Future Sustainability
March 14, 2025

Sustainability in Creative Production: The Enerji Group’s Commitment to a Better Future

What Sustainability Means in the Creative Production Industry When we think of sustainability, industries such as manufacturing, energy, or fashion often come to mind—sectors known for their environmental impact. However,…
Vikas Bharti
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Blog on topic "Why creative production is the key to brand consistency. creative production
February 28, 2025

Why Creative Production is the Key to Brand Consistency (and How to Get It Right)

As a marketing professional, you already know that brand consistency isn’t just about looking good—it’s about building trust, recognition, and loyalty. But let’s be honest: keeping brand consistency intact across…
Vikas Bharti
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The Great Consolidation: Why Advertising & Production Giants Are Merging Now. Written by Anil Noorani, Partner, TKM Consultants Thought Leadership Blog
February 21, 2025

The Great Consolidation: Why Advertising & Production Giants Are Merging Now

The last few months have seen an unprecedented wave of mergers and acquisitions within the production and advertising sectors. Major players have come together in deals that span the entire…
Anil Noorani
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Learn how to identify the right time to scale your in-house agency, address challenges, and expand capabilities with smart strategies and expert insights. In-house agency
February 6, 2025

When Is the Right Time to Scale Your In-House Agency?

Every successful business reaches a point where its growth begins to outpace its current resources. For many companies, this includes their in-house agency. If your team is struggling to meet…
Vikas Bharti
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In-House Agency Tiers In-house agency
January 29, 2025

What Are the In-House Agency Tiers and Why Are They Important?

As businesses expand their marketing efforts, many in-house teams find themselves in need of greater structure and processes to handle increasing creative demands.However, not all in-house agencies are structured the…
Vikas Bharti
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What is the Difference Between Marketing Operations and Creative Operations? Creative OperationsMarketing Operations
January 23, 2025

What is the Difference Between Marketing Operations and Creative Operations?

Marketing operations is the process of managing the technology, strategies, and data that drive marketing campaigns. It focuses on optimizing efficiency, tracking performance, and ensuring campaigns align with business objectives.…
Vikas Bharti
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What to Look Out for in a Creative Production Outsourcing Partner- Download now Creative Production Outsourcing
January 20, 2025

What to Look Out for in a Creative Production Outsourcing Partner

Did you know that 90% of companies offshore creative production, with 55% planning to do so within the next 12 months and another 28% considering it in the future? These…
Vikas Bharti
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Creative production best practices for insurance marketing creative productionInsurance
January 8, 2025

Creative Production Best Practices for the Insurance Industry

Managing creative production in the insurance industry comes with its own set of challenges. Whether it’s navigating strict regulatory requirements, producing high-quality content at scale, or meeting tight deadlines, there’s…
Vikas Bharti
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Digital Marketing Trends to watch in 2025 Marketing
December 13, 2024

Digital Marketing Trends to Watch in 2025

Introduction The digital marketing landscape is evolving at a rapid pace. For marketing professionals, staying competitive requires not only awareness of emerging trends but also a clear strategy to adapt…
Vikas Bharti
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Insurance
November 22, 2024

How Creative Infographics Simplify Insurance Concepts

The Complexity of Insurance Concepts and the Power of Infographics Insurance often appears daunting to consumers, weighed down by technical jargon and detailed documentation. Yet, in today’s fast-paced world, consumers…
Vikas Bharti
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How to Leverage AI in Content Production for Faster and Smarter Results Thought Leadership Blog
November 12, 2024

How to Leverage AI in Content Production for Faster and Smarter Results

Let’s start by acknowledging that Artificial Intelligence in content production, much like creative automation, is not coming… it’s here. The rise of AI has reshaped various industries, and content production…
Gareth Chilton
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Explore game-changing insurance marketing trends for 2025, from AI-driven automation to data personalization, reshaping customer engagement. Insurance
October 30, 2024

Top Insurance Marketing Trends to Watch in 2025

Introduction As we look ahead to 2025, the insurance industry is facing a wave of transformations driven by technology, data, and changing consumer expectations. What’s exciting is how these changes…
Vikas Bharti
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Insurance
October 29, 2024

Overcoming The Top Challenges in Insurance Marketing

Key Takeaways: Rising Competition: The insurance industry is facing increasing competition from tech-driven startups and other industries, forcing traditional insurers to innovate and adopt new technologies to stay relevant. Customer-Centric…
Vikas Bharti
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5 Strategies to scale In House Content Production quickly Content at scaleIn-house agency
October 16, 2024

5 Strategies to Scale Your In-House Content Production Quickly

Introduction Scaling content production is crucial for in-house agencies trying to keep up with today’s fast-paced digital demands. But it’s not always easy—finding ways to ramp up output while maintaining…
Vikas Bharti
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Explore the evolution from traditional offshoring to Smartshoring. Discover key differences, benefits, and why Smartshoring is the future of outsourcing. Smartshoring
October 2, 2024

The Evolution of Offshoring: Introducing Smartshoring®

Introduction   In today's fast-paced global business environment, offshoring has been a popular strategy for companies aiming to cut costs and access specialized skills. However, with the rapid advancement of…
Vikas Bharti
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Digital Transformation and Its Revolutionary Impact on Pharma Marketing & HCP Engagement MarketingPharma
September 30, 2024

Digital Transformation and Its Revolutionary Impact on Pharma Marketing & HCP Engagement

Introduction In today’s rapidly evolving world, digital transformation has become a cornerstone for every industry, and the pharmaceutical sector is no exception. This sweeping change touches every facet of the…
Vikas Bharti
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Social media strategy for Retail Digital StrategyRetail
September 26, 2024

Social Media Strategies for Retail: Building Brand Awareness and Driving Sales

Introduction n today’s retail landscape, social media is more than just a platform for engagement—it’s a critical tool for building brand awareness and driving sales. With billions of active users…
Vikas Bharti
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Learn how The Enerji Projekt, part of the Enerji group and We Are Amnet, empowers underprivileged children through education, sports, and community initiatives. Energy Group
September 17, 2024

Empowering Young Minds: The Enerji Projekt’s Impactful Journey

Introduction At We Are Amnet, we believe that true success is measured not only by business achievements but also by the positive impact we make on society. As part of…
Vikas Bharti
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Explore how smartshoring vs. outsourcing can impact your business, offering sustainable cost savings, better quality, and more flexibility. SmartshoringUncategorized
September 4, 2024

Smartshoring® vs. Outsourcing: Which is Right for Your Business?

In today's globalized economy, businesses are continuously seeking ways to optimize operations, reduce costs, and stay competitive. Two popular strategies that companies consider are outsourcing and Smartshoring. While both approaches…
Vikas Bharti
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Marketing
August 26, 2024

Using Global Collaboration to Build a Powerful In-house Marketing Team

Today's digital marketing world is constantly evolving, and you need a strong marketing team that can keep up. We’re going to show you how global collaboration can help you build…
Saskia Johnson
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How To Build Effective Marketing Strategies For Small Budgets Marketing
August 21, 2024

How To Build Effective Marketing Strategies for Small Budgets

Marketing on a small budget requires creativity, resourcefulness, and strategic planning. Finding cost-effective methods to deliver high-quality content is essential.  Below are several tips that can help you maximize your…
Saskia Johnson
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Explore top challenges in marketing production and discover practical solutions to keep your in-house team agile, creative, and trend-ready. Thought Leadership Blog
August 19, 2024

Emerging Challenges for In-House Marketing Production Teams and How to Overcome Them

In the fast-paced world of Marketing Production, staying ahead means tackling new challenges head-on. From responding to industry trends at lightning speed to managing content volume and maintaining creativity, in-house…
Kelly McConville
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9 Future-Proof Strategies For Scaling Creative Production creative production
August 13, 2024

9 Future-Proof Strategies for Scaling Creative Production

If you're looking to scale your creative production, you know it’s a jungle out there. Balancing creativity with efficiency is no small feat, especially when the demand for fresh, innovative…
Saskia Johnson
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6 Innovative Approaches to Talent Scouting For In-House Agencies in FMCG Talent
August 7, 2024

6 Innovative Approaches to Talent Scouting For In-House Agencies in FMCG

FMCG is fast-paced and highly competitive. So, it's no surprise that talent acquisition in this sector is just as competitive. The moment brilliant people start looking for a new position,…
Saskia Johnson
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Talent Scarcity: Navigating the Creative Industry's Talent Crunch Talent
July 30, 2024

Talent Scarcity: Navigating the Creative Industry’s Talent Crunch

In-house creative production agencies often grapple with tight budgets, small teams, and the daunting task of finding skilled professionals locally. Finding skilled workers for your creative team is not easy…
Saskia Johnson
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We Are Amnet: A Certified Great Place to Work for the Fourth Consecutive Year Certifications & Awards
July 25, 2024

We Are Amnet: A Certified Great Place to Work for the Fourth Consecutive Year

We are thrilled to announce that We Are Amnet has once again been recognized as a Great Place to Work in India, marking the fourth consecutive year we have received…
Vikas Bharti
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The Key to Rapid Content Creation Without Losing Creativity Content at scale
July 22, 2024

The Key to Rapid Content Creation Without Losing Creativity

Since the dawn of the internet, the ability to share information at breakneck speed has meant that content creation has had to happen as quickly as possible. The moment a…
Saskia Johnson
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