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8 Martech, AI, and Automation Predictions Shaping the Future of Creative Production
As content volumes grow and technology advances, the convergence of marketing, creative, and production is accelerating. In the 2025 Global Benchmark Report for Content Production, Gareth Chilton, Founder of Manmachine,…

Emma Turner on In-House Strategy: Building Agile, Scalable Teams for 2025
As creative production evolves, in-house agencies are no longer just executional—they’re becoming strategic hubs for brand storytelling, innovation, and agility. "In-house teams are moving beyond execution—they are becoming strategic partners.…

Sustainability in Creative Production: The Enerji Group’s Commitment to a Better Future
What Sustainability Means in the Creative Production Industry When we think of sustainability, industries such as manufacturing, energy, or fashion often come to mind—sectors known for their environmental impact. However,…

What is the Difference Between Marketing Operations and Creative Operations?
Marketing operations is the process of managing the technology, strategies, and data that drive marketing campaigns. It focuses on optimizing efficiency, tracking performance, and ensuring campaigns align with business objectives.…

Digital Transformation and Its Revolutionary Impact on Pharma Marketing & HCP Engagement
Introduction In today’s rapidly evolving world, digital transformation has become a cornerstone for every industry, and the pharmaceutical sector is no exception. This sweeping change touches every facet of the…

Smartshoring® vs. Outsourcing: Which is Right for Your Business?
In today's globalized economy, businesses are continuously seeking ways to optimize operations, reduce costs, and stay competitive. Two popular strategies that companies consider are outsourcing and Smartshoring. While both approaches…

Emerging Challenges for In-House Marketing Production Teams and How to Overcome Them
In the fast-paced world of Marketing Production, staying ahead means tackling new challenges head-on. From responding to industry trends at lightning speed to managing content volume and maintaining creativity, in-house…