Taking the Leap to In-House Agency (IHA) Making the move from agency to in-house can be a big step for any business. How on earth do you navigate building a…
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According to some figures, the global packaging market could explode to be worth as much as $1.2 trillion by 2028. That means you can expect the industry to continue to…
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The creative advertising industry has faced many changes and as businesses consider how to tighten budgets, produce more content yet keep quality levels high, many are setting up their own…
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It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce.…
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A report released by We Are Amnet and TKM Consultants found that the US and European offshore creative production market has matured. Offshoring services has become essential for agencies to…
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As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…
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Fresh content, the fuel for any online marketing strategy. Whether you want to drive traffic to your website, social media or convert more leads, you’ll want all of your campaigns…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world's consumer brands. For these long-standing FMCG…
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