To gain a clear idea of just how large the market is for digital display advertising now, one number paints an illuminating picture. In 2022, global advertising spend in the…
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A new report by We Are Amnet examines the state of the advertising and marketing industry after what has been a period of rapid and often enforced change. It looks…
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The world is now digital. There are more people connected to the digital domain than ever before, and the number is rising ever faster. And recent worldwide events have meant…
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As long ago as 2016, a New York Times article reported that brands were telling their creative agencies, in no uncertain terms, to diversify if they wanted to continue working…
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While it could be argued that there is still time for surprises, 2021 has at least been more stable and less unpredictable than 2020. But a consumer base saturated with…
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With content now available from so many channels it’s impossible to count them, and messages inundating consumers’ every waking moment, it’s easier than ever for your brand’s message to get…
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Taking the Leap to In-House Agency (IHA) Making the move from agency to in-house can be a big step for any business. How on earth do you navigate building a…
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According to some figures, the global packaging market could explode to be worth as much as $1.2 trillion by 2028. That means you can expect the industry to continue to…
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The creative advertising industry has faced many changes and as businesses consider how to tighten budgets, produce more content yet keep quality levels high, many are setting up their own…
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It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce.…
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