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Digital Production

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What Cost Savings Can You Expect From Offshoring Creative Production Services?

By Advertising, Advertising Production, content, Content at scale, Creative Operations, creative production, creative team, Digital Production, Home page, Marketing, Packaging and Premedia, production team, Uncategorized
It is common knowledge that using an offshore provider can save you money, but existing benchmark data on the cost savings to expect and other statistics around offshoring is scarce.…
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New Report Finds 76% of Agencies Currently Offshore Creative Production Services

By Content at scale, creative production, Digital Production, Digital Strategy, Home page, Image Services, Marketing, Offshoring, Photo retouching, Retouching, Smartshoring, Uncategorized
A report released by We Are Amnet and TKM Consultants found that the US and European offshore creative production market has matured. Offshoring services has become essential for agencies to…
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Don’t Let Your Content Get Lost in Translation

By Advertising Production, Artwork, Content at scale, creative production, Digital Production, Home page, Image Services, KFC, localisation, Offshoring, Packaging and Premedia, Retail Packaging, Smartshoring, transcreation
As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…
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Digital Out of Home (DOOH) Advertising Set for Rapid Growth

By Advertising Production, Artwork, creative production, D2C, Digital Production, Digital Strategy, Direct to consumer, General, Home page, Packaging and Premedia, Retail Packaging, Web development
The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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FMCGs Boldly Bypass Retailers with “Direct to Consumer” Investment

By Advertising Production, App development, Artwork, CMS, creative production, D2C, Digital Production, Digital Strategy, Direct to consumer, e-commerce, FMCG, General, Home page, Packaging and Premedia, Retail Packaging
The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world's consumer brands. For these long-standing FMCG…
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