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Effective content management is a critical component of any Brand’s Marketing supply chain, that will enhance customer experience, drive out costs and uplift revenue. An effective global content management service will manage and standardise all content related processes, in order to enhance

  • Visibility
  • Governance
  • Accessibility
  • Analytics &
  • Re-purpose content and assets, across all channels.

Valued at $35.9 billion at the end of 2018, the global content management software market is expected to reach $125 billion by 2026, growing at a CAGR of 16.7% (Zion Market Research). This forecasted growth is underpinned by the exponential growth in digital content as more and more industries put their digital requirements at the centre of their wider marketing strategy. Cloud-based software will continue to underpin the content management industry and will experience the largest growth, thanks to increased technology adoption, ease of access and quick setup. The Digital Asset Management Software component of the market is growing at 18.4% CAGR, and will be worth $8.1 Billion by 2024, with the authentication of digital content, on-line, a key concern for many marketers. (Zion Market Research). DAM primarily focuses on storing, organizing, searching, retrieving and sharing digital content.

Effective content management enables collaboration across categories, territories and agencies by adopting best practice technologies and ways of working to manage digital assets, as well as controlling access rights and usage.

To develop an effective content management strategy, it is necessary to work with service providers that can provide a range of services relating to:

  • independent technology support, for Digital Asset Management
  • a deep understanding of content creation, approval and distribution process
  • content governance and taxonomy
  • content insight and analytics, plus continuous improvement

By facilitating more collaboration across the marketing supply chain, at scale, effective content management helps to create connective experiences for customers, with a single version of the truth within the digital asset management and content platforms. This ensures experiences are consistent throughout the digital ecosystem anywhere in the world.

Amnet boasts global content management as a core component of its end-to-end managed services offering, supporting our clients to improve how they manage and deliver their digital asset management solutions, ensuring a substantial return on investment across for all their branded content.

To find out more about how Amnet’s Content Management Services can support your initiatives, please contact us at

Shelley Harrison

Author Shelley Harrison

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