Third-party cookies have been at the heart of digital advertising for years. But their days of tracking online customer behaviour for retargeting and personalised user experiences are numbered. Declaring the…
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According to Forbes, seven out of every ten digital transformation processes ultimately fail. Those failures, rather than giving digital transformation a bad name, should be used to better understand how…
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A report released by We Are Amnet and TKM Consultants found that the US and European offshore creative production market has matured. Offshoring services has become essential for agencies to…
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Fresh content, the fuel for any online marketing strategy. Whether you want to drive traffic to your website, social media or convert more leads, you’ll want all of your campaigns…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world's consumer brands. For these long-standing FMCG…
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Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
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The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
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In the dynamic realm of modern retail, where the convergence of physical and digital experiences is paramount, digital signage emerges as a transformative force, reshaping how brands engage with customers.…
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Digital banners, since their introduction way back in October 1994, have revolutionised the advertising industry. Not only have digital banners been effective in targeting customers, they also served as the…
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