To gain a clear idea of just how large the market is for digital display advertising now, one number paints an illuminating picture. In 2022, global advertising spend in the…
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A new report by We Are Amnet examines the state of the advertising and marketing industry after what has been a period of rapid and often enforced change. It looks…
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The world is now digital. There are more people connected to the digital domain than ever before, and the number is rising ever faster. And recent worldwide events have meant…
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As long ago as 2016, a New York Times article reported that brands were telling their creative agencies, in no uncertain terms, to diversify if they wanted to continue working…
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So you’ve considered the arguments for in-housing, outsourcing and offshoring, and decided that the in-house model is right for your company. But even if the process of finding, hiring and…
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While it could be argued that there is still time for surprises, 2021 has at least been more stable and less unpredictable than 2020. But a consumer base saturated with…
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With content now available from so many channels it’s impossible to count them, and messages inundating consumers’ every waking moment, it’s easier than ever for your brand’s message to get…
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It’s an unfortunate paradox in modern business that rapid growth brought about by success goes hand-in-hand with new challenges and different issues to overcome. Having to scale up quickly of…
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We Are Amnet today announced that David Pritchard, formerly Global Commercial Director has been promoted to Managing Director for Creative Production Services (CPS) in EMEA. David has been in the…
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According to Forbes, seven out of every ten digital transformation processes ultimately fail. Those failures, rather than giving digital transformation a bad name, should be used to better understand how…
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