The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world's consumer brands. For these long-standing FMCG…
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We live in a digitally smart world, with many companies investing in their digital first strategies and looking for their business apps to generate engagement, commercial traction and loyalty with…
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As of January 2020, there were over 4.5 billion global internet users (internetworldstats.com). As the primary resource for connecting the world, whether it be for research, education, retail, entertainment, social…
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While the e-commerce market has grown with momentum over the last couple of decades, resulting in sales of $3.53 trillion in 2019 (statista.com) the impact of COVID-19’s self-isolation has catapulted…
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Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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Marketers often get caught in the trap of limiting their social media data analysis to raw numbers: with the number of likes, retweets and comments the most common forms of…
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