If you’re reading this, chances are you’ll understand as well as us that packaging design is an essential ingredient in any customer-brand relationship. Core criteria such as consistency, customer experience,…
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LUXE PACK New York is the premier trade show for creative packaging for the largest US luxury brands. Featuring cosmetics, skincare, fragrance, wine & spirits, fashion and food brands, the…
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The Rise of Private Labels Since becoming a staple during the 1990s, the private label product has undergone quite the transformation. No longer is it discreetly placed at the bottom…
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We Are Amnet today announced that Melvin Deepak, formerly Born Group’s Divisional Head of Content and Media Production, has been appointed Vice President for Global Creative Production Services (CPS). Melvin…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
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