As an in-house agency, you have a number of key challenges to overcome, particularly in the current climate. The pressure is on to react immediately as work comes in, hit increasingly tight deadlines, do more for less budget-wise, and all the while find time to be creative. It’s tough.
Without enough capacity in-house, you frantically search for support and end up having to use expensive freelancers who aren’t familiar with your clients or your process. So as well as being out of pocket, your stress levels rise as you fear for project timelines and the quality and consistency of the output.
When it comes to healthcare marketing, there are some additional challenges. Restrictions and regulations limit your ability to target and engage with your audience. Privacy concerns around sensitive and personal information, for example, rule out some successful marketing strategies, such as targeting website visitors with personalized ads.
Healthcare marketers therefore need to focus on their strategy. The pressure is on to produce more and more quality content across a number of different touchpoints and multiple channels, such as emails, newsletters, blogs, video, thought leadership pieces, online reviews and testimonials.
How can offshoring help?
Offshoring allows you to access flexible resources to scale up your production as and when needed through collaboration with a strategic global partner who already have the infrastructure in place and a fully briefed team. So instead of having to brief freelancers for each and every project, the offshore team are always ready to go.
Offshoring gives you certainty of delivery, while keeping quality standards high. And production costs are on average 40% lower, which is a huge benefit. It also frees up your in-house team to concentrate on creative solutions, adding value and meeting client needs, safe in the knowledge that the necessary but more mechanical and repetitive work is in safe hands.
Services that are most efficiently sent offshore are those which have clear guidelines and standards, including artwork and retouching, reversioning of ads into many different formats, content localization (social, digital and video), post-production, animation and CGI, and short form video and motion graphics.
One of the biggest advantages of offshoring is maximizing productivity around the clock. With huge differences in time zones, the offshore marketing team are able to continue working while the agency sleeps, and vice versa. This vastly increases efficiency and results in much shorter turnaround times.
How does offshoring work?
Offshoring is about working globally and sending specific services to a different team. An offshore partner is an extension of your existing studio.
Successful offshoring arrangements are based on collaborative partnerships. It’s critical that your offshore and in-house teams are working from a common base of understanding. So taking the time to communicate and make the offshore team aware of the background and nuances of certain clients, just as you would your in-house team.
When you partner with We Are Amnet, you benefit from our Smartshoring model, you’re assigned a dedicated account manager on the same or similar time zone, who will build a full understanding of your business needs and campaigns, and an offshore team who’ll become familiar with your brand and ways of working.
Smartshoring allows businesses to improve their margins by significantly reducing their costs resulting in higher margins, high returns, and huge potential for growth. By offshoring your healthcare marketing, not only will you be keeping up with the competition but you’ll have the opportunity to enhance your competitive edge.
To find out more about how offshoring could be a game changer for your business, download our 2023 Global Benchmark Report.
“We are leveraging tech and trying to find the right balance between an offshore partner and an in-house team so we can respond quickly to urgent requests.”
Puneet Srivastava, Head of Digital Content & Services Lab at Roche
