The conference was centered around helping marketers be more effective in their messaging and helping brands grow and support societal/industry change.
There were hundreds of attendees (both in-person and virtually) and speakers ranging from Activision Blizzard to Denny’s. The diversity of companies that attended kept the conversations inclusive and ensured there would be relatable content for all attendees.
Some trends which ran through the event were:
The importance of supplier diversity in the ad/marketing industry.
There was “network speed-dating” at the conference to facilitate a range of suppliers connecting and introducing diverse media to marketers. And for buyers, vice-versa.
Growth of technology
Technology is changing and continues to present marketers with opportunities to grow. From retail media networks, social shopping, influencers, AR, VR, AI, 5G, and gaming, marketers need to use all these different avenues to drive meaningful industry change.
Investing in relevant technology/platforms
Investing in new technology and platforms is important, but it has to drive engagement and get a return on investment. There was an emphasis on planning out the customer journey across all platforms, how they relate to one another, and looking at it from a long-term perspective.
The ANA CEO, Bob Liodice’s talk highlighted that long-form video is now getting more screen time. He also put an emphasis on being socially aware, being where your customers are (e.g. in the virtual space), and reinforced the message that because of 5G and the growth of platforms like the Metaverse, AR, VR, and XR marketers must be quick to adapt to the rapid changes in customers needs and technologies.
Digital and social marketing is clearly moving at a rapid pace and it’s important to stay on top of the trends and adopt what will work best for where your customers are. Incorporating more channels and technology into your ecosystem also means creating more content in different formats to suit those channels.
Whether you are exploring the latest platforms or investing in new technology, contact We Are Amnet today to see how we can provide the content production support you need for your omnichannel campaigns.