We Are Amnet sponsored Mirren Live, a two-day virtual event for agencies, which took place on the 19th and 20th of May 2021. The conference was centered around addressing growth opportunities and the challenges agencies are dealing with right now.
Each day was 6-hours long with three different talk tracks to choose from including new agency models, streamlining operations, health and wellbeing, new business and much more.
Mirren Live is usually an in person event which takes place in New York City. However, because of the pandemic it went online, and apart from the obvious networking drawbacks it also gave people from other parts of the US and other countries the opportunity to attend, resulting in the most attendees they have ever had!
The event also featured an Exhibit Hall & Resource Centre, where We Are Amnet had a virtual booth set up, complete with downloadable content, showreel video and much more.
All the sessions had a lot of fascinating information around many different subjects. There were also some themes which ran through multiple talks.
Some key trends which were highlighted at the event were:
- A continued drive towards diversity
- Rise of privacy
- More of a focus on wellbeing
- Embracing new technologies/automation
- Return of experiential marketing
- Globalization will continue along with some virtual and hybrid workers
- Creating content at scale
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