Background
Nordstrom Rack, a sister brand to luxury department store Nordstrom is a $15 billion/annual American luxury department store chain headquartered in Seattle, Washington.
Primary Goal
After recently undergoing a rebrand, Nordstrom Rack also planned to open 20+ retail stores throughout 2023. To make this a reality they recognized the need for additional external support for the execution of their marketing and in-store collateral for these openings.
How Smartshoring Broke The Mold
Offshoring was new to the Nordstrom Rack team as assets have always been created in-house by their strong creative team.
A primary stakeholder has always championed the Smartshoring approach after developing a prior relationship with We Are Amnet back in 2020.
We Are Amnet was appointed to support the high volume/quick turnaround needed for these NSO (new store openings) assets across various channels while aligning the right designers and QA with the right expertise to fulfil these assets to standard.
