How Smartshoring® helped Nordstrom Rack's in-house team scale and streamline their content production.


Nordstrom Rack, a sister brand to luxury department store Nordstrom is a $15 billion/annual American luxury department store chain headquartered in Seattle, Washington.

Primary Goal

After recently undergoing a rebrand, Nordstrom Rack also planned to open 20+ retail stores throughout 2023. To make this a reality they recognized the need for additional external support for the execution of their marketing and in-store collateral for these openings.

How Smartshoring Broke The Mold

Offshoring was new to the Nordstrom Rack team as assets have always been created in-house by their strong creative team.

A primary stakeholder has always championed the Smartshoring approach after developing a prior relationship with We Are Amnet back in 2020.

We Are Amnet was appointed to support the high volume/quick turnaround needed for these NSO (new store openings) assets across various channels while aligning the right designers and QA with the right expertise to fulfil these assets to standard.

Assets Produced Include:


  • Paid media (OOH print billboards, digital OOH)
  • Print (magazines, mail flyers, postcards)
  • Adaptation work for Email and Social (Instagram, Facebook)
  • Display ads – digital and print