How Smartshoring® helped Nordstrom Rack's in-house team scale and streamline their content production.

Background

Nordstrom Rack, a sister brand to luxury department store Nordstrom is a $15 billion/annual American luxury department store chain headquartered in Seattle, Washington.

The Move To Smartshoring

Extensive change management, as Nordstrom utilise offshore hubs for the first time. Working as an extension of the In-House, a model for high volume, quick turnaround asset production for new store openings.

Assets Produced Include:

 

  • Paid media (OOH print billboards, digital OOH)
  • Print (magazines, mail flyers, postcards)
  • Adaptation work for Email and Social (Instagram, Facebook)
  • Display ads – digital and print
Download Nordstrom Rack Case Study