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Our 2022 Benchmark Report for Offshore Creative Production shed some intriguing light on the state of our industry. The only report of its kind in the creative production sector, it offered some key insights into brands’ and companies’ offshoring practices, industry mega-trends and the maturity of the offshoring model.

Fourth edition coming soon

The 2023 edition will be the fourth of this unique report, produced by TKM Consultants. It is sponsored by We Are Amnet, with Producers & Procurers iQ as the global media partner. Brands and agencies are surveyed in the creative, production, digital, content production and communications functions; anybody from the industry who has first-hand insights to share.

Generally coming from the C-suite, respondents have included CEOs and MDs, as well as Creative, Studio, Production and Operations Directors. People operating in Finance, Marketing and Client Services roles have contributed too, giving a holistic overview of how businesses in our sector are getting their creative production done.

Why do we need this report?

In the current VUCA business landscape, data on what businesses are doing to adjust their creative production models, and how they see the short- and medium-term future, is invaluable. We’ll be asking about:

  • The maturity, locations and service levels of the offshoring model.
  • The primary business drivers behind offshore partnerships.
  • The factors that define offshore partner selection, and measure its success.
  • Quantifying commercial savings made through offshoring.
  • Defining the tech must-haves for future success.

The resulting report will provide a comprehensive overview of an evolving offshoring landscape at a critical time for our industry.

How you can take part

Anybody providing responses to the survey will receive a complimentary copy of the report and will also receive an invitation to a webinar, where leading industry figures will discuss the 2023 findings and their implications for the sector.

To make your contribution to a unique and definitive Benchmark Report for 2023, go to the survey here. Thanks in advance for your participation.

Saskia Johnson

Author Saskia Johnson

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