The Rise of Private Labels Since becoming a staple during the 1990s, the private label product has undergone quite the transformation. No longer is it discreetly placed at the bottom…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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Creating packaging that stands out, influences the purchase journey and illustrates quality is the starting point for packaging design for luxury brands. The latest survey data from API shows that…
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The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
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