How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world's consumer brands. For these long-standing FMCG…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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Effective content management is a critical component of any Brand’s Marketing supply chain, that will enhance customer experience, drive out costs and uplift revenue. An effective global content management service…
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The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
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In the dynamic realm of modern retail, where the convergence of physical and digital experiences is paramount, digital signage emerges as a transformative force, reshaping how brands engage with customers.…
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Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create…
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Digital banners, since their introduction way back in October 1994, have revolutionised the advertising industry. Not only have digital banners been effective in targeting customers, they also served as the…
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