Is this a familiar story at your digital marketing agency? Things are ticking along nicely, you’ve built a good team who produce good work and keep a varied client base coming back. Things get busy, but your team is committed and puts in the hours to hit deadlines and generate leads. Your team can build a content marketing strategy and create content, boost search engine optimization, provide email or social media marketing services, and increase a brand’s online presence – all within marketing budget.
Then, a big win. A large-scale, multichannel project comes in that you simply don’t have the capacity to take on alongside your existing workload. Suddenly, you find yourself urgently searching for expensive digital marketing freelancers who don’t know your clients, and even paying third parties to produce work you could do yourselves – if only you had a larger team or access to more labor.
If you’re not currently aware of how to offshore marketing services, it can seem difficult and expensive to scale up and down quickly to meet sudden fluctuations in workload. That makes it harder to compete, particularly with the larger groups, some of which have worldwide studios and talent to call on. But, the decision to offshore marketing services has proven its effectiveness and value, and it’s a trend that isn’t going anywhere.
So, how do you offshore digital marketing services, or even traditional advertising methods, while still staying strong on hitting your business goals and key performance indicators?
Other Big Brands and Agencies Already Offshore Digital Marketing Services
Not every agency has the investment capital, or even the desire, to build their own global network of studios to become an offshore marketing agency. But, that doesn’t stop them using the offshoring model successfully through partnering with digital marketing professionals who already have the talent and infrastructure in place.
Similarly, globally recognised brands are successfully using talent worldwide for the production of marketing services, and almost half the respondents to an TKM Consultants report revealed they’ve been offshoring creative production for five years already. Instantly recognisable and world-leading names in beauty, social media, food, and online learning are already enjoying the many benefits of Smartshoring®.
How Can I Offshore My Digital Marketing Channels?
The first step is to ensure you know how the offshoring model you’re considering works. Smartshoring®, for example, blends out-of-country labor with in-country account managers, to get the right talent for the project wherever it’s found worldwide (in an Agency Partner Model with specific rates).
Secondly, know why you’re doing it. Run the numbers and don’t do it merely because your competitors are. Offshoring creative production or digital marketing solutions should be done because it’s the right model for your organization and it works, not just because ‘everybody else is doing it’. Does your internal team manage a handful of social media accounts, or do you require assets for social media platforms in multiple languages – at which point, choosing offshore social media marketing services would be an intelligent choice.
Most importantly, choose an experienced, high-quality and trustworthy partner to help you offshore digital marketing services. Marketing services, whether digital marketing or otherwise, require an offshore team who have a deep understanding of your business needs, as well as those of potential customers. As an independent agency with over 20 years’ experience – and expertise across sectors including financial, pharma, health, FMCG, and retail – We Are Amnet can respond to any digital marketing brief with realistic and cost-effective solutions.
Make sure your offshore team and your in-house team are working from a common base of understanding. Successful offshoring arrangements are based on collaborative partnerships where everybody working on the project is singing from the same song sheet, so to speak. You can’t just push a brief out to a new offshore partner and expect them to understand the nuances of working for a client that’s new to them in the same way your own team does.
Final Thoughts – How to Offshore Digital Marketing Services
Whether you need content marketing services, search engine optimization services, or the production of assets on a scale you can’t handle in house, deciding to offshore marketing services doesn’t have to mean a loss of control or a stagnation in business growth.
With the right offshore marketing team and partner, you can retain control over everything from your digital marketing strategy to your core business activities – all while creating more sales.
Done right, offshoring results in cost savings, shorter turnaround times and rapid scaling capabilities. Talk to us about Smartshoring® if you want to boost your agency’s profits, scale your capacity and accelerate growth.
