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With the rapid evolution of the healthcare industry, staying abreast with the latest trends and updates has never been more crucial.

If you are a healthcare marketer looking to stay ahead of the curve, stay tuned as we unveil 7 exceptional healthcare marketing podcasts that should be on every marketer’s playlist.

7 Healthcare Marketing Podcasts Every Marketer Should Listen To

1. The Patient Convert Podcast

Hosted by agency owners Kelley Knott & Justin Knott, the Patient Convert Podcast is a must-listen for any healthcare marketer seeking to transform their strategies and grow their healthcare organization. This podcast is a vibrant platform, bridging the gap between healthcare marketing and successful patient conversion.

The hosts delve deep into various topics, providing listeners with a rich blend of strategies, tactics, and practical tips. What’s more, they do it in an engaging, fun way that keeps the audience hooked from start to finish. With the Patient Convert Podcast, marketing becomes more than a task—it becomes an enjoyable journey toward healthcare growth.

2. Dr. Marketing Tips Podcast

The Dr. Marketing Tips Podcast is an invaluable resource for healthcare marketers at any skill level. Co-founders Jennifer and Corey demystify the world of healthcare marketing, providing the knowledge and tools necessary to market a medical practice efficiently and effectively.

They regularly invite medical practice and healthcare marketing leaders to share their insights on various topics—from online reputation management and patient satisfaction to website updates and SEO strategies. The podcast even offers a deep dive into patient testimonials, a powerful marketing tool that can significantly enhance your practice’s credibility.

With its expert advice and practical takeaways, the Dr. Marketing Tips Podcast is your ticket to marketing success.

3. Healthcare Rap Podcast

Challenging the status quo of healthcare marketing, the Healthcare Rap Podcast is a refreshing and engaging listen for anyone striving to excel in this ever-evolving industry. The charismatic Jared Johnson hosts this podcast, often featuring industry titan Zain Ismail. Together, they tackle both internal and external marketing challenges healthcare professionals face.

As part of the Core Exchange series, the show presents in-depth interviews with industry leaders who understand the need for change in today’s competitive market. If you’re searching for that competitive edge, and are ready to disrupt traditional approaches, then the Healthcare Rap Podcast will strike a chord with you.

Listen in, and join the revolution in healthcare marketing.

4. Digital Health Today Podcast

The Digital Health Today Podcast is the health-tech podcast you can’t afford to miss if you aim to stay ahead in the rapidly evolving healthcare industry. This podcast is one of the most effective ways to keep a pulse on emerging trends in the health tech arena.

Hosted by Dan Kendall, this platform features the brightest minds in the industry, including leaders like Dr. Kaveh Safavi of Accenture’s Global Health Practice and Fred Tony of Launchpad Digital Health. They share valuable insights into their work and forecast the future of healthcare.

Digital Health Today dives deep into the front lines of health tech innovation, from patients and clinicians to inventors and investors. For anyone interested in the intersection of healthcare and technology, this is one of the digital health podcasts to tune into

5. The Medical Marketing Podcast

The Medical Marketing Podcast is a goldmine of actionable tips and advice for doctors and healthcare marketers alike. It’s a platform that skillfully combines the world of healthcare and business, designed to help you elevate your practice’s marketing efforts, grow revenue, and enrich the patient experience.

The podcast is a regular ‘check in’ for healthcare professionals, offering a steady stream of valuable insights to help attract more patients and build a thriving practice.

Whether you’re a seasoned professional or just starting your journey in medical marketing, this podcast will surely equip you with the tools needed to take your healthcare business to the next level.

6. The Science of Social Media

Brought to you by the popular social media management platform Buffer, The Science of Social Media Podcast is a beacon of knowledge for healthcare marketers. The podcast hosts enlightening conversations about social media best practices aimed at helping you effectively communicate across different platforms.

Recent episodes have touched upon diverse subjects like building a robust following on Twitter, strategies for demonstrating allyship and combating racism on social media, and using data to measure your social media success.

The podcast’s focus on such critical topics makes it an indispensable tool for healthcare professionals seeking to leverage social media to attract new patients and bolster their online presence. In the dynamic world of social media, this podcast serves as your comprehensive guide.

7. Core Exchange: A Healthcare Marketing Podcast

For healthcare marketers grappling with the challenges of an increasingly competitive industry, the Core Exchange: A Healthcare Marketing Podcast could be the lifeline you’ve been seeking. This engaging series features enlightening interviews with industry leaders and entrepreneurs who comprehend the rapid evolution of today’s marketplace.

They share insights and innovative solutions to address internal and external marketing challenges, providing the listener with the tools to thrive amidst the industry’s competition. If you aspire to elevate your healthcare brand and gain a competitive edge, this podcast is tailored just for you.

Why Healthcare Marketers Should Listen to Podcasts

Podcasts are more than just an innovative mode of communication; they’re a powerhouse of knowledge that every healthcare professional should tap into. 

The healthcare landscape is evolving rapidly, and staying informed about the latest developments can be a game-changer for your marketing efforts. Here’s why you should consider tuning in:

  • Learning On-the-Go: Podcasts are the perfect companion for your busy lifestyle. Whether commuting, working out, or simply winding down after a long catalyst for continuous learning and development, your journey to becoming a more informed healthcare professional could be as easy as hitting the play button.
  • First-Hand Experiences: Podcasts offer a unique platform for industry leaders to share their experiences, successes, and lessons learned. Listening to these stories can help you understand the dynamics of different health systems, broaden your perspective, and inspire innovative ideas for your practice.
  • Improving Patient Experience: By discussing topics like patient satisfaction and healthcare best practices, podcasts provide valuable insights into improving patient experience. As you navigate through these discussions, you’ll acquire essential tools to enhance your patients’ journeys and build stronger relationships with them.
  • Gaining a Competitive Edge: The insights from these podcasts can provide you with a competitive edge. They cover everything from emerging trends to the latest strategies in healthcare marketing. By tuning in, you’re equipping yourself with a wealth of knowledge to outshine your competitors.
  • Leveraging Content Marketing: Podcasts are a remarkable testament to the power of content marketing. They show how engaging, relevant content can captivate audiences and foster relationships. Incorporating this into your marketing strategy can help you craft compelling messages that resonate with your audience and drive engagement.

So, whether you’re a seasoned healthcare marketer or new to the field, podcasts can become your secret weapon. They offer a treasure trove of insights to help you better understand the healthcare landscape, refine your strategies, and ultimately deliver better patient care. And isn’t that what healthcare is all about?

Wrapping Up: The Power of Podcasts in Healthcare Marketing

Podcasts have undoubtedly taken center stage in healthcare marketing, revolutionizing how we learn, engage, and shape our marketing strategies. These digital platforms offer an intimate, conversational format that has the power to captivate listeners, deliver valuable content, and create a strong rapport with your target audience.

Moreover, they’ve democratized access to industry leaders and their wealth of knowledge, offering unprecedented insights that can transform your marketing efforts. Whether you’re a veteran marketer seeking a fresh perspective or a newbie eager to learn from the best, podcasts cater to all, making professional development an engaging and flexible process.

Here’s the crux: the power of podcasts lies not only in their ability to disseminate information but also in their capacity to foster community, stimulate thought, and catalyze change. As healthcare marketers, they’re not just a tool for personal growth—they’re a tool for transformation.

So, don’t just listen—immerse yourself in these podcasts. Share your thoughts, engage with the community, and most importantly, apply your learnings to your practice. Because in healthcare marketing, as in healthcare itself, we’re always learning, always growing. Podcasts are just another step on that journey.

Stay tuned for more insights, and keep revolutionizing healthcare marketing, one podcast at a time!

Saskia Johnson

Author Saskia Johnson

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