2022
benchmark
report
For Offshore
Creative Production
Explore how and why agencies, in-house agencies and brands are offshoring, the cost savings they make, and how the landscape has changed due to COVID-19.
- Most important factors for partnership success
- How much work is sent offshore
- The type of work sent offshore
- How many offshore providers used and their locations
- Expected savings
- Impact of covid-19 on offshoring strategy
- Barriers to success
- Technology expectations
- Ways to measure success
- The evolution of Smartshoring®.
For agencies creating content at scale for brands and advertisers around the world, whether they be in-house, independent production studios or larger networks, the need to invest in offshore partners has never been more relevant or necessary.
A combination of unpredictable market forces, radically changing consumer behaviour, a growing demand for sustainable practices and a global economy built on borderless talent, has driven companies to find new ways to survive, grow and flourish.
STATE OF THE MARKET REPORT 2022
"The team at We Are Amnet have come up with a (Smartshoring) protocol which grabs my attention as a forward thinking approach to solve the types of challenges many of us have seen or feared, which will only grow bigger as our data and segmentation needs grow alongside the need for speed."
Catherine McIntyre-Velky
Founder, McVelky LLC
Executive Consultant Creative,
In-House and Agency Operations
STATE OF THE MARKET REPORT 2022
"The team at We Are Amnet have come up with a (Smartshoring) protocol which grabs my attention as a forward thinking approach to solve the types of challenges many of us have seen or feared, which will only grow bigger as our data and segmentation needs grow alongside the need for speed."
