Case study

Smartshoring® transforms Inizio Medical output and performance while providing significant cost savings

Client

Inizio Medical (Ashfield Medcomms & ApotheCom & Nucleus)

Inizo Medical is a global leader in healthcare and medical communications, providing innovative solutions that combine scientific expertise with creative delivery. With a presence across North America, Europe, Africa, and Asia, Inizio supports clients in delivering impactful medical education, patient engagement, and integrated communication strategies.

We work with the group’s three specialized verticals:

  • Ashfield Medcomms: Offers end-to-end medical communications services, supported by over 830 staff worldwide.
  • ApotheCom: Focuses on medical, marketing, and advisory services, with a team of 130 PhDs, PharmDs, and 250 content developers.
  • Nucleus: Specializes in blending scientific insights with creative storytelling to deliver engaging medical education and communications.

Ashfield’s in-house creative and production team approached We Are Amnet in July 2022 to address their challenges. Using our global Smartshoring® model, we delivered a hybrid solution of fixed-term FTEs and transactional support to ensure quality, efficiency, and flexibility. Our success with Ashfield led to an expanded partnership across Inizio Medical. In 2023 and 2024, we
extended our Smartshoring® solutions to ApotheCom and Nucleus respectively, helping all three verticals streamline operations, reduce costs, and maintain consistency globally.

The Challenge

Ashfield Medcomms, part of the Inizio Group, initially approached We Are Amnet because the lead times were getting longer with their existing offshore provider and they were getting more expensive, creating pressure in the Ashfield studio. The variable volume of scientific graphs, illustrations and PowerPoints coming into the studio was also adding additional pressure.

The Solution

With our global Smartshoring model we provide excellence in communication and quality through our in-country client services teams and stringent quality controls through our Quality Design Program and ISO 9000 certification.

The Process

We conducted test work across two projects for Ashfield Medcomms UK team, ensuring we met their quality, time for completion and cost expectations.

Next, the onboarding process where a team of 10 were trained on the Ashfield Medcomms brand guidelines and started live work on a transactional basis covering both Ashfield Medcomms UK and US regions. Included within the 10 were two dedicated brand guardians ensuring quality and consistency in the work across multiple regions.

By developing into an international footprint within the first 6 months, Ashfield Medcomms made sure they were getting maximum commercial value.

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