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The Global
Production Studio
for In-House Agencies

We work as an extension of your existing team.

Providing certainty by enabling in-house agencies to create content at scale, meet last minute deadlines and manage the challenges around workload planning, all at an affordable cost.

We understand that to achieve excellence, effective communication, quality control and cultural alignment are essential.

We achieve this with our Smartshoring^(R) model
of in-country client services teams and offshore production hubs.

We are the production studio of choice for:

In-house and offshore
are not mutually exclusive.

We create effective long term partnerships with in-house agencies to expand their capacity now and future proof their content creation strategy for the future.

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“A higher volume
of content is
needed to serve
a personalized
experience for our
customers; some
say 10x over the
prior year is the
industry norm.”

Joa Pope

Senior Director Marketing Program &
Project Management Office, Nordstrom

In-house agencies production challenges

In-house agencies are struggling with a range of content production challenges right now such as:

Speed

Scaling production

Cost Constraints

Access to specialist skills

How in-house agencies have overcome these challenges:

SPEED

Nordstrom

“Outsourcing with an offshore model allows us the ability to produce content deliverables within a shorter SLA due to turn-around time.

We’ve seen a campaign with 30-100 deliverables managed overnight with offshoring compared to several days or weeks for in-house development.”

Joa PopeSenior Director, Marketing Program & Project Management Office

Norwegian Cruise Line

“In-House agencies should always have an offshore partner to take up the work that they can’t take on. My offshore partner stepped up and delivered by getting 600 assets out of the door in two weeks.”

Marie PhilemonDirector of Creative Operations

Scaling Production

Ashfield Medcomms, Inizio Medical

“The future is having a base level of expertise and agility, and while in-house is key, this should be augmented with partners who can develop resources at scale. Our internal experts can work with partners to brief and uphold quality, while scaling.”

Glynn GodwinDirector, Creative Team, In-House Agency

Cost and wastage of assets

Boston Scientific

“The offshore model is aligned to our value improvement program. We measure success in terms of the quality of content and value in terms of the savings.

We need to control cost; we need to control waste and we need to measure the value of working with a vendor. Offshore can deliver value both monetary and in terms of quality.”

Roberto RucioSenior Marketing Operations, EMEA, Marketing Excellence Group

Strategic initiative

“Conversations around offshoring historically are probably more likely to happen in finance and procurement… So, the more we are talking about offshore as a delivery system and as a part of the wider creative ecosystem, the bigger the conversation becomes, the more visible it is to everybody in that creative ecosystem.

Part of the problem is that it’s probably thought about too much from a finance point of view and not from a production strategy point of view.”

Nicky RusselPartner, WDC

Ready to level-up?

Download the 2024 GLOBAL BENCHMARK REPORT FOR OFFSHORE CREATIVE PRODUCTION to get more industry insights.