2024 global
benchmark
report
For Offshore
Creative Production
The definitive report to benchmark your existing offshore relationships, find out how your peers are using offshoring and build a business case.
The 2024 Global Benchmark Report for Offshore Creative Production, now in its 5th year, shines a light on the macro challenges facing marketing teams and agencies, and how to best scale-up content production without compromising on quality.
You will learn:
- Which production models are getting the most investment in 2024
- Top areas of content production spend
- Savings expectations across a range of offshore services
- Technology expectations from an offshore partner
- Factors most important for a successful relationship
- How success is being measured
“Outsourcing with an offshore model allows us the ability to produce content deliverables within a shorter SLA due to turn-around time. We’ve seen a campaign with 30-100 deliverables managed overnight with offshoring compared to several days or weeks for in-house development.”
Joa Pope, Senior Director,
Marketing Program & Project Management Office
Nordstrom
2024 GLOBAL BENCHMARK REPORT
"The future is having a base level of expertise and agility, and while in-house is key, this should be augmented with partners who can develop resources at scale. Our internal experts can work with partners to brief and uphold quality, while scaling."
