Date: Wed, 11 Oct 2023
Time: 14:00 – 15:00 BST
Ambitious brands are striving to create more creative content at scale and speed. As a result, in-house creative teams are faced with the challenge of delivering more and delivering it quickly.
To achieve this, teams need flexible resources to manage campaign peaks and troughs, they need access to additional talent and expertise, as well as scalable solutions and speedy production.
This event will discuss and consider the viable options for creating content at scale, from offshoring to Automation and AI. We will be going beyond the fundamentals to look at team, brand, and process implications with production, martech and offshoring experts Anil Noorani, Stef Sokolowski and Gareth Chilton who will be joining the host, Emma Sexton.
Topics to be covered include:
- Creative production, market trends and global perspective
- Maturity of the offshore landscape
- Defining technology must haves
- How automation can play a more significant role
- Adapting to AI and leveraging the technology by the people
- Barriers to success and behaviour change
- Looking ahead – creating a roadmap
About the speakers
Anil Noorani is the Founder and Managing Partner of TKM Consultants, working with brands, agencies, and tech companies to deliver growth and marketing excellence, efficiency, and effectiveness. He is also the Global Growth & Strategy Partner for global creative production studio We Are Amnet.
Gareth Chilton is the Founder of ManMachine, a management consultancy focused on Martech. ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Working with brands, agencies, and in house agencies to effectively leverage the most out of their MarTech stack, MOPS, and Creative Operations.
Stef Sokolowski, is the Managing Director, We Are Amnet. Stef specialises in business transformation by building teams from scratch and launching service lines for existing businesses. Previous to this role, Stef built and delivered onshore & offshore production teams for brands such as Microsoft, L’Oréal Paris & Mastercard at Craft Worldwide.
This event is hosted by Inside Out Community and Sponsored by We Are Amnet.