If you’re reading this, chances are you’ll understand as well as us that packaging design is an essential ingredient in any customer-brand relationship. Core criteria such as consistency, customer experience,…
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LUXE PACK New York is the premier trade show for creative packaging for the largest US luxury brands. Featuring cosmetics, skincare, fragrance, wine & spirits, fashion and food brands, the…
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According to some figures, the global packaging market could explode to be worth as much as $1.2 trillion by 2028. That means you can expect the industry to continue to…
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If your agency is still producing all of its creative production work in-house, you’re not only falling behind the competition, you have been for a while. A recent report produced…
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As international advertising is becoming more important to brands through the globalisation of markets, this is driving companies to rethink their localisation strategy. However, with demand for relevant content increasing…
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Fresh content, the fuel for any online marketing strategy. Whether you want to drive traffic to your website, social media or convert more leads, you’ll want all of your campaigns…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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The retail sector is an industry that has seen more disruption than most in recent times. Though the struggles of brick and mortar physical stores have cast doubt on the…
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