If 2021 taught content marketers anything, it’s that the pandemic had changed consumer habits and made content even more critical in marketers’ strategies. With the rise in content marketing spend…
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With content now available from so many channels it’s impossible to count them, and messages inundating consumers’ every waking moment, it’s easier than ever for your brand’s message to get…
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The creative advertising industry has faced many changes and as businesses consider how to tighten budgets, produce more content yet keep quality levels high, many are setting up their own…
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Fresh content, the fuel for any online marketing strategy. Whether you want to drive traffic to your website, social media or convert more leads, you’ll want all of your campaigns…
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How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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The past ten years have seen considerable growth of the in-house agency: In 2008, 42% of Brands had some form of in-house agency compared to 64% today Whilst in 2013,…
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