As content volumes grow and technology advances, the convergence of marketing, creative, and production is accelerating. In the 2025 Global Benchmark Report for Content Production, Gareth Chilton, Founder of Manmachine,…
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Content production has undergone a seismic shift over the past two years, largely driven by advancements in automation and artificial intelligence. Since the launch of ChatGPT in 2022, AI has…
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Let’s start by acknowledging that Artificial Intelligence in content production, much like creative automation, is not coming… it’s here. The rise of AI has reshaped various industries, and content production…
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The integration of AI into creative production seems to promise unparalleled efficiency and precision. It’s essential that we recognize the significance of AI in reshaping the approach of various industries,…
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Content remains king in digital marketing. Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant…
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As an in-house marketing agency, there is a constant need to accelerate, mature and further adapt to the needs of the brands you work with. Staying relevant to your audience…
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While it could be argued that there is still time for surprises, 2021 has at least been more stable and less unpredictable than 2020. But a consumer base saturated with…
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