The retail sector is an industry that has seen more disruption than most in recent times. Though the struggles of brick and mortar physical stores have cast doubt on the…
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The next three years will see continued growth in online retail sales, climbing from 14% per year to over 25% a year (Forrester Research). As e-commerce continues to grow in…
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The magic of Computer-Generated Imagery (CGI) is best known as a process used extensively in big screen films but has become an increasingly important tool in mainstream marketing especially for…
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In the dynamic realm of modern retail, where the convergence of physical and digital experiences is paramount, digital signage emerges as a transformative force, reshaping how brands engage with customers.…
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The Influence of Packaging on Purchase Decisions For marketers and brand owners, it is essential to understand how and why people choose one product or brand over another, with packaging…
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What is POS and POP marketing? Point of Sale (POS) marketing is a strategy implemented at the place where a customer completes a purchase typically at the checkout counter…
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