In-house agencies are navigating a complex landscape in 2025, with a confluence of economic pressures, technological disruption, and shifting talent dynamics creating a unique set of challenges. The 2025 Global…
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As content demand continues to grow, in-house agencies must strike a careful balance between speed, scale, and quality. In the 2025 Global Benchmark Report for Content Production, James Mathers, Head…
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As creative production evolves, in-house agencies are no longer just executional—they’re becoming strategic hubs for brand storytelling, innovation, and agility. "In-house teams are moving beyond execution—they are becoming strategic partners.…
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The content production industry is at a pivotal moment. AI, automation, and offshore models are no longer experimental—they are essential strategies shaping the future of creative operations. The 2025 Global…
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There’s little doubt about the headline figure from the latest Global Benchmark Report on Offshore Creative Production. The 2024 report, published by TKM and sponsored by We Are Amnet, reveals…
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The 2023 Benchmark Report gave an exciting look into the state of the offshore industry. Key insights included the need for flexibility in the modern economy, the data around what…
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