Unsurprisingly, digital spend continues to go from strength to strength. Display ads now account for 52% of all digital spend in the US according to eMarketer. How we view, create…
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The Influence of Packaging on Purchase Decisions For marketers and brand owners, it is essential to understand how and why people choose one product or brand over another, with packaging…
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In recent years, the term challenger brand has become more visible, as start-up costs lessen and the expectation economy takes hold. Challenger brands look to turn their industry upside down…
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Accessible packaging is a growing phenomenon; creating and ensuring equal opportunity within the context of content delivery. Accessible packaging is now governed by federal and international regulations. We Are Amnet…
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“If employees know what their company stands for, then they are much more likely to make decisions that will support those standards. They are also more likely to feel as…
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It is a common misconception that the marketing job is done once the customer sets foot in store. Thinking in this way can cost you sales, lower conversion rates and…
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Digital banners, since their introduction way back in October 1994, have revolutionised the advertising industry. Not only have digital banners been effective in targeting customers, they also served as the…
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Personalisation is an ever-increasing phenomenon, further revolutionising the customer experience across a whole host of channels and sectors......
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3D printing, a sub-set of additive manufacturing, refers to the process of making three-dimensional solid objects from a...
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Sustainable drinks packaging is an issue that has been at the forefront of the headlines over the past few weeks..
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