Content production has undergone a seismic shift over the past two years, largely driven by advancements in automation and artificial intelligence. Since the launch of ChatGPT in 2022, AI has…
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The last few months have seen an unprecedented wave of mergers and acquisitions within the production and advertising sectors. Major players have come together in deals that span the entire…
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The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world's consumer brands. For these long-standing FMCG…
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