Skip to main content

2021 Benchmark Report on Delivering Offshore Success

This report dives into the marketing services industry to find out how and why agencies and in-house studios are selecting and building offshore partnerships, successfully.
This report looks at a range of findings, including:


  • Find, select and on-board offshore partners.
  • Factors relating to planning and selecting an offshore partner.
  • The maturity of the offshore industry.
  • The volume and type of work managed offshore.
  • The expectations around potential savings per service.
  • The most important factors when on-boarding an offshore partner successfully.
  • How to maintain great relationships and measure success.
  • The evolution of Smartshoring®

The speed of adoption of companies looking to bring on offshore partners has accelerated in the past 12 months. This is due to the global pandemic resulting in the emergence of remote working and a willingness to utilise borderless talent to access production talent quickly


“In today's rapidly growing world of content needs we become more efficient and global by Smartshoring. Having the access to talent, technology and adaptable workflows is critical to our expansion and our clients demands.”

Marcelo Gandola
CEO, North America, Chimney Group