While the e-commerce market has grown with momentum over the last couple of decades, resulting in sales of $3.53 trillion in 2019 (statista.com) the impact of COVID-19’s self-isolation has catapulted this into overdrive. Online sales have dramatically increased since social distancing went into effect and everything from garden products to electricals (internetretailing.net), to sales of games and computer software (nielsen.com) are seeing a surge in demand. While this is an advantage for brands who are already well established in e-commerce, some, unfortunately are not and over the next few months, sadly we will see this make or break some organisations as they are pushed to the max to meet growing demand.
As an outcome, will we see new trends emerge? And will the coronavirus be the event that changes the way we shop in the future? Time will only tell but it is likely that brands who implement e-commerce into their digital strategy will come away stronger from the crisis.
Navigating the world of e-commerce can be complex when technology isn’t necessarily core to your business.
Some of the areas to watch out for include:
- A simple, easy to navigate design, which represents your brand
- Efficient and familiar shopping interfaces
- Robust security features such as SSL-A Secure Socket Layer and a dedicated SSL Certificate for compliance that reassures visitors your site is secure and their personal information safe.
So, whether you need an e-commerce shopping cart application, an e-commerce storefront or a custom e-commerce shopping cart development solution, finding the right partner to provide these services and help direct you is key.
At We Are Amnet, we recognise the importance of an effective e-commerce solution to help your business succeed. By providing e-commerce services as part of our wider Creative Production division, you can use one partner for all your content management and e-commerce requirements, from building an on-line retail shop, to keeping it up to date with content and pricing.
Looking ahead and as shoppers become more accustomed to what quarantine means for their daily lives and restricted living becoming the new norm, we anticipate there will be changes in not only consumer behaviour but also more convenience in the way organisations supply a product or service.
As always with technology, there are multiple platforms available to choose from for e-commerce, which can be quite overwhelming, but it doesn’t need to be. Our team has expertise in Magento and not only is this one of the favourites on the market but it also comes with a great community too. Head over to the Official Magento Evangelist, Ben Marks’s Twitter page to join in with his conversations and see for yourself.
To find out how We Are Amnet can support your e-commerce needs, contact us today at firstname.lastname@example.org