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The State of the Industry: Producing Creative Content Now and in The Future

Dive into the challenges and benefits of the in-house agency model, the future of in-housing and just how quickly the model is maturing.

We also uncover:

 

  • The Market Landscape.
  • How Services Handled In-House Have Matured.
  • The Role of The External Agencies and How They Play a Part.
  • The Value of In-House Agencies.
  • How Much Brands Spend on Production.
  • Content Marketing Trends for 2022.
The State of the Industry: Producing Creative Content Now and in The Future

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The State of the Industry: Producing Creative Content Now and in The Future

“The in-house model has evolved during the pandemic in an interesting way. We’ve fought hard to educate and moderate the benefits of collaboration and in-person meetings. It’s part of a critical path to great work."

Catherine McIntyre-Velky
VP Management Consultant,
Marketing and Creative Operations Specialist, McVelky LLC.
Current brands include: Keurig Dr Pepper Inc. & World Wildlife Fund