2026 Industry Voices Webinar

2026 Industry Voices Webinar

A Strategic Discussion on the Future of Creative Production

As AI becomes a bigger part of the production process, leaders are being asked to rethink how work is planned, created, reviewed, managed, and measured. The discussion looked at what this means in practice, from operating models and technology investment to future skills and the role of human judgment.

Expert Panel:

Todd Dunham
VP, Marketing Operations & Strategy, Prologis

Todd brings extensive experience across strategic planning, product innovation, marketing, and client engagement. His perspective focused on how marketing operations and production strategy need to adapt as teams respond to rising content demand, digital-first engagement, and AI-enabled workflows.

Christi Simoneaux
Director, Creative Special Projects, Oldcastle APG

Christi leads The Keep, Oldcastle APG’s in-house agency, where she supports creative initiatives and brand voice development across North America. She shared an in-house agency view on operating models, production scale, workflow discipline, and how teams can stay responsive while protecting brand consistency.

George Friedman
Senior Director, Creative Content Development & Production, Tonic at Highmark Health

George is part of the senior agency and marketing leadership team at Tonic at Highmark Health, helping guide agency operations, strategic brand and agency vision, and creative direction across all brands. His contribution brought a strong perspective on content demand, personalization, production planning, and how agency operations support wider brand goals.

Anil Noorani
Founder and CEO, TKM Consultants, Board Advisor & Director

Anil works with leadership teams to align around the right marketing strategy and build stronger marketing and creative operating models. He brought a broad industry view on the changing production and MarTech landscape, including how AI, automation, and operating model decisions are shaping the future of creative production.

Facilitator

Claire Palk
Head of Growth Marketing, We Are Amnet

Claire facilitated the discussion, guiding the panel through the core themes from the 2026 Industry Voices report and what they mean for brands, in-house agencies, and production teams.

Watch the Full Webinar

2026 INDUSTRY VOICES REPORT

"AI will transform how we work but everything needs a human element. The senior team have been excellent about the positives of AI, and that's really filtered down.
Our teams are seeing how AI can make a positive difference, make their lives better and enrich it. Not just operationally in my team, but generatively as well, across design, art direction localization and copy - where it can really empower them"

2026 Industry Voices Webinar