How Visuals Influence Online Purchasing Decisions 83% of digital purchase decisions are influenced by product images (eMarketer.com). Being able to touch and feel a product is important to many consumers,…
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The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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Marketers often get caught in the trap of limiting their social media data analysis to raw numbers: with the number of likes, retweets and comments the most common forms of…
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