Introduction It’s Monday morning in the middle of your busiest quarter. The seasonal campaign your team has been preparing for months has just gone live and so have five…
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As content volumes grow and technology advances, the convergence of marketing, creative, and production is accelerating. In the 2025 Global Benchmark Report for Content Production, Gareth Chilton, Founder of Manmachine,…
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Let’s start by acknowledging that Artificial Intelligence in content production, much like creative automation, is not coming… it’s here. The rise of AI has reshaped various industries, and content production…
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Key Takeaways: Rising Competition: The insurance industry is facing increasing competition from tech-driven startups and other industries, forcing traditional insurers to innovate and adopt new technologies to stay relevant. Customer-Centric…
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The offshoring model for creative production has matured quickly, with the most progressive models such as Smartshoring® in particular delivering demonstrable results when implemented correctly. It’s critical to make informed…
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According to Forbes, with the economy in general under intense pressure, marketers can expect a familiar litany of constraints this year; tighter budgets, more urgency, greater demand for measurability and…
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There’s something so magical about the potential and promise of a New Year. 38.5% of American adults seem to agree, as they set New Year’s resolutions every year. Some people…
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In a challenging ecosystem for content creators, We Are Amnet brought together some leading sector players from a range of industries in an online event and asked them how they…
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If 2021 taught content marketers anything, it’s that the pandemic had changed consumer habits and made content even more critical in marketers’ strategies. With the rise in content marketing spend…
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