The pandemic has enormously altered how consumers go about their everyday lives and many companies are naturally responding with a surge in investment around their digital communications. The downtime, shaped…
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The packaging industry is ever-changing as it responds to evolving environmental factors, social change and consumer habits. Coupled with new technologies and continuing pressures from regulatory and government bodies, trying…
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The huge change in consumer shopping habits over the COVID-19 pandemic unquestionably altered Direct to Consumer (DTC) investment strategies for many of the world's consumer brands. For these long-standing FMCG…
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As of January 2020, there were over 4.5 billion global internet users (internetworldstats.com). As the primary resource for connecting the world, whether it be for research, education, retail, entertainment, social…
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Many businesses are regularly faced with managing a mountain of content in order to make it more accessible and easier to re-use or re-purpose across channels. However, the lack of…
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Capitalising on lower cost resources overseas for creative production is not a new trend and one of the key reasons why having an offshore partner has become standard practice for…
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Digital advertising shows no sign of slowing, with global digital ad spend ($209 billion) beating TV for the first time in 2017. In the first half of 2018, digital advertising…
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