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Outsourcing has become a defining feature of the global business landscape, shaping the way companies operate, compete, and grow. In 2024, outsourcing continues to evolve, driven by advancements in technology, changing market dynamics, and the pursuit of cost-efficiency and expertise.

As a leading creative production agency, we’ve compiled 50 interesting outsourcing statistics, updated for the year 2024, to shed light on the current state of outsourcing.

General Outsourcing Trends

  1. The global outsourcing market was worth $92.5 billion in 2019 (Pesti).
  2. The worldwide business process outsourcing market was estimated at $245.9 billion in 2021 and is predicted to increase at a 9.1% compound annual growth rate (CAGR) from 2022 to 2030 (Shortlister).
  3. Every year, around 300,000 jobs are outsourced from the United States alone (Shortlister).
  4. 92% of G2000 companies use IT outsourcing (Exploding Topics).
  5. 90% of companies consider cloud computing as a key enabler of their outsourcing efforts (Exploding Topics).
  6. 59% of G2000 companies have a contract for business process outsourcing (Exploding Topics).
  7. 78% of firms have a favorable connection with their outsourcing partners (Shortlister).
  8. 57% of businesses outsource to focus on core competencies (Shortlister).
  9. 51% of organizations outsource to gain access to new capabilities (Shortlister).
  10. 49% of organizations outsource to keep up with business strategy and operating model shifts (Shortlister).
  11. 40% of help desk employment in the banking business is outsourced (Shortlister).
  12. 34% of B2B organizations in the UK outsource IT support, making it the UK’s most commonly outsourced service (Exploding Topics).
  13. 24% of small businesses outsource to increase the efficiency of their operations (Pesti).
  14. 37% of small businesses outsource (Exploding Topics).

Outsourcing by Industry

  1. The military industry accounts for the most significant outsourced transactions, earning $100 billion in income (Shortlister).
  2. Accounting is the most commonly outsourced process among small businesses (Enterprise Apps Today).
  3. IT services are outsourced by 34% of small businesses (Enterprise Apps Today).
  4. Digital marketing is outsourced by 34% of small businesses (Enterprise Apps Today).
  5. HR is outsourced by 24 % of small businesses (Enterprise Apps Today).
  6. Construction accounts for 8% of outsourced industries (Enterprise Apps Today).
  7. Education accounts for 11% of outsourced industries (Enterprise Apps Today).
  8. Healthcare accounts for 9% of outsourced industries (Enterprise Apps Today).
  9. Construction accounts for 8% of outsourced industries (Enterprise Apps Today).
  10. Information services account for 5% (Enterprise Apps Today).
  11. Finance and insurance account for another 5% (Enterprise Apps Today).
  12. Agriculture, marketing and sales, software, arts and entertainment, and retail all separately account for 4% of outsourced industries (Enterprise Apps Today).
  13. Telecommunications account for 3% (Enterprise Apps Today).
  14. Technical services account for 2% of outsourced industries (Enterprise Apps Today).
  15. The remaining 11% of outsourced processes comes from other industries (Enterprise Apps Today).
  16. Payroll services are outsourced by 28% of small businesses (Exploding Topics).
  17. Printing services are outsourced by 24% of small businesses (Exploding Topics).
  18. Lead creation is one of the most common services outsourced by businesses (Shortlister).

Top Outsourcing Countries

  1. 80% of outsourcing services are provided by India (Orient Software).
  2. More than 59% of businesses globally are already outsourcing some form of process to India (Orient Software).
  3. 9% of the GDP of the Philippines is from outsourced work (Exploding Topics).
  4. California, Texas, and New York are the states with the highest percentage of outsourcing (Enterprise Apps Today).

Top Outsourced Services

  1. Cold calling is another of the most common outsourced services (Shortlister).
  2. 28% of businesses outsource company development, with 28% outsourcing to save money (Shortlister).
  3. Legal functions, payroll/tax, HR, accounting/finance, and manufacturing and supply chain procurement are the top 5 outsourced services across the board (Shortlister).
  4. IT functions feature some of the highest levels of outsourcing, with cybersecurity being 81% outsourced and helpdesk services reaching 68% (Shortlister).
  5. Banners and digital ads are the creative production services most offshored, at 44% (We Are Amnet).

Communication Outsourcing Insights

  1. Email is the most common mode of outsourcing communication, at 25% (Enterprise Apps Today).
  2. Daily communication is the most common frequency of outsourced comms, reaching 53% (Enterprise Apps Today).

Creative Production Outsourcing Insights

  1. 55% of companies that don’t currently offshore will definitely offshore creative production in the next 12 months, with a further 28% considering an offshore model in the future (We Are Amnet).
  2. 55% of companies see more investment in the in-house agency model for creative production (We Are Amnet).
  3. 68% of the companies that currently offshore manage at least 10% of all their creative production offshore (We Are Amnet).
  4. 81% of companies offshoring creative production ranked ‘access to lower cost skills and resources’ in their top three drivers (We Are Amnet).
  5. ‘Access to 24/7 resources’ was ranked number one by 27% of companies (We Are Amnet).
  6. Almost one in two companies that are currently offshoring, manage at least 20% of all their creative production offshore (We Are Amnet).
  7. 73% of companies surveyed agree or strongly agree with the Smartshoring® approach to offshore creative production (We Are Amnet).

The outsourcing landscape in 2023 reflects a dynamic and evolving environment. As businesses continue to adapt to changing market conditions, technology, and customer demands, outsourcing remains a strategic tool for achieving cost-efficiency, innovation, and growth.

How We Are Amnet Elevates Your Outsourcing

Whether you’re a business leader, entrepreneur, or freelancer, staying informed about these outsourcing dynamics is crucial for making informed decisions and staying competitive in today’s global economy.

What’s needed from an outsourcing partner?

An understanding of the intricacies of marketing combined with a deep understanding of outsourcing’s unique requirements.

That’s where We Are Amnet comes in. Here’s how your marketing endeavors can be transformed:

  • From engaging articles and infographics to informative videos and education materials, we craft content that resonates with your target audience and adheres to industry standards.
  • Our pioneering Smartshoring® model ensures you connect with the right offshoring team, while providing an account manager in your own time zone — optimizing production potential and navigating the complexities of marketing with ease.
  • With a global reach, we specialize in localizing content, ensuring your materials are culturally attuned and resonate with diverse patient backgrounds.
  • We streamline content creation and distribution, empowering you to manage campaigns with unparalleled efficiency.

Why Choose We Are Amnet?

Significant Cost Savings

On average, our clients experience a remarkable 40% reduction in their creative production costs. This means more budget flexibility for other crucial aspects of your marketing strategy.

Swift Turnaround

Efficiency is at the heart of our operations. Our clients benefit from a 60% faster turnaround time, ensuring that your marketing campaigns are launched promptly and effectively.

Commitment to Excellence

Our passion for what we do is evident in every project. We’re not just a service provider; we’re your partner in revolutionizing marketing campaigns.

Ready to revolutionize your healthcare marketing? Let We Are Amnet guide you.

Saskia Johnson

Author Saskia Johnson

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