It has been a little over two and a half decades in the creative business, but I vividly remember that Sunday morning at a swanky beach resort in Mumbai’s Madh…
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Content production has undergone a seismic shift over the past two years, largely driven by advancements in automation and artificial intelligence. Since the launch of ChatGPT in 2022, AI has…
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After spending most of my career in agencies (and loving almost every minute of it), my move to an in-house role was much more of a shock to the system…
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“The question they are asking is: how do we influence everything, but not DO everything.” Emma Sexton, Founder & Partnerships Lead at the Inside Out® Community, brings years of experience…
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Over the many wonderful years in the creative business, I have heard this short and somewhat abrupt two-word line almost in every animated discussion in the corridors and in every…
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The last few months have seen an unprecedented wave of mergers and acquisitions within the production and advertising sectors. Major players have come together in deals that span the entire…
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Let’s start by acknowledging that Artificial Intelligence in content production, much like creative automation, is not coming… it’s here. The rise of AI has reshaped various industries, and content production…
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In the fast-paced world of Marketing Production, staying ahead means tackling new challenges head-on. From responding to industry trends at lightning speed to managing content volume and maintaining creativity, in-house…
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