2026 Industry
Voices
Future Proofing Your
Creative Production Strategy
This report brings to the surface insight and analysis relating to:
- Aligning strategy, creativity & production
- Evolving operating models and scale
- AI strategy + automation & technology investment
- Future skills gap & talent requirements
- Most important recommendation when redesigning your creative production strategy today
Key Questions This Report Explores:
Meet the Industry Leaders Featured in Industry Voices 2026:
”AI will have an impact, ideally positive, by boosting creative output, production efficiencies, audience data, enabling personalisation, and expanding brand reach but it cannot replace creativity; it can only support it.
Louise BarrieSenior Director, Production & Operations at WARNER BROS. DISCOVERY
Now and next for in-house creative production
The report outlines how in-house models are evolving, and why the hybrid model is currently the most utilized in-house model, sitting between cost centre and value centre.
What changes next:
- Consumer demands shift from “Always On” to “Always Relevant”
- Outsourced production for localization moves to self-serve production for localization
- Fragmented toolsets with limited integration move to unified, intelligent platforms, powered by AI
- Experimental AI workflows move to AI embedded agentic workflows
- Manual brand guardians move to automated brand governance, with AI validation
2026 INDUSTRY VOICES REPORT
"AI will transform how we work but everything needs a human element. The senior team have been excellent about the positives of AI, and that's really filtered down.
Our teams are seeing how AI can make a positive difference, make their lives better and enrich it. Not just operationally in my team, but generatively as well, across design, art direction localization and copy - where it can really empower them"
